Ben Greenfield Fitness: Diet, Fat Loss And Performance

Founded in 2009 ATP Science is the brainchild of Matthew Legge, Jeff and Toni Doidge, and in this episode I have a chat about supplements, longevity, muscle gain, fat loss, training and much, much more with Matt and Jeff. ATP Science Head Scientist Matt Legge has more than a decade of creating formulas for well-known companies in the health supplement industry. Matt became frustrated when his formulations were constantly altered to fit in with marketing ideas or reduce manufacturing costs. Seeing a gap in the market, Matt knew if he could work in a company where people and products where placed ahead of profit he could make a real difference. Matt had a simple yet profound idea; base his formulations on science first. Jeff and Toni Doidge were the founders of a supplement retail store that opened its doors in 2002. They believe the foundation for success is based on customer service and exceeding the customer’s expectations. With that simple strategy; focusing on the “customer first” ideology, their store at