Ben Greenfield Fitness: Diet, Fat Loss And Performance

My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots." Together, Mark and my buddy Matt Gallant (CEO of biOptimizers) masterminded Nootopia, the first-ever company to offer 100% personalized, customized nootropics stacks. Previous articles & episodes: The Ultimate Guide To Nootropics: Part 1 The Ultimate Guide To Nootropics: Part 2 Microdosing, Nootropics, Psychedelics, & Plant Medicines A seasoned entrepreneur and intrapreneur (entrepreneur while working within a large organization), Mark has been successful in industries from advertising to lasers to software and more. Companies turn to Mark for his clear grasp of the startup-to-sellout process, and he's passionate about working with CEOs, company founders, and management. Mark is a specialist in biochemistry, hormone and brain optimization, product development, social media, online media, software development...you get the idea.  The death of Mark's former wi