Creative Warriors

In this episode of The Self-Employed Life, I had the pleasure of interviewing Cliff Goldmacher, a Grammy-recognized songwriter, about the parallels between songwriting and business. Cliff shared valuable insights on how songwriting can help improve creativity, communication, collaboration, and innovation in the business world. We discussed the importance of balancing emotion and story in communication, the power of repetition in messaging, and the significance of vulnerability and risk-taking in creativity. Cliff's journey from songwriter to speaker and thought leader exemplifies the idea that the way you do anything is the way you do everything. Overall, the episode provided a unique perspective on how songwriting principles can be applied to enhance business practices and creativity. Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, two-time TEDx speaker and author who, for the past nine years, has been helping organizations innovate and build their creative confidence by teaching them to write s