Big Money Stylist

In this week’s conversation about protection, the ladies discuss the art of retention as well as the necessity of clear communication, building trust, and the ability to recognize when it’s time to let go. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Loyalty Danielle: In the world of hair, retention is important. If you can’t retain clients, it gives you a bad rap in the industry. Coach Val: If you aren’t the best hair stylist but give your clients a stellar experience, they’ll most likely keep coming back. If in general, the whole experience was amazing, you probably have a client for life. QUESTION What is your rentention rate? What can you do to improve on it?   Point #2: It’s All About the Delivery Coach Ani: It’s actually cheaper and easier to keep your current customers than for you to market and get brand new ones. Coach Val: It’s so important to deliver eli