Creative Warriors

In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on the role of brand DNA in navigating the complexities of personal branding and business success. Peter, a veteran of the advertising golden era, led agencies for Ogilvy, Leo Burnett, and BBDO across global hubs. As Head of BBDO Asia Pacific, he oversaw 14 markets, shaping iconic brands like Coca-Cola and IBM. Now, through Dolphin Brand Strategy, he guides clients in br