Content Strategy Interviews

John Williams The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new systems and modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO at Amplience, a headless-CMS company. We talked about: his YouTube channel, Going Headless with John, and his role at Amplience, a headless CMS company the rationale behind the MACH alliance and the elements of the acronym Microservices API first Cloud native Headless the ability to scale and to implement version control that a multi-tenant architecture permits how decoupled architectures let companies choose "best of breed" software solutions his take on the differences between the concepts of "headless," "MACH architecture," and "composability" how to help content authors work in (non-WYSIWYG) de