Content Strategy Interviews

Wojtek Aleksander Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar. We talked about: his 20+ -year career in content strategy his book, "UX Writing: The Power of Language in Digital Products" (currently available only in Polish) his take on the design and content professions in Poland the importance of inclusion when designing content for Polish-language experiences and the challenges presented by the gendered and inflected nature of the language how he teaches plain language, inclusivity, voice and tone, and other content-design principles in his workshops and classes the recurring theme of the need to "unlearn" b