Content Strategy Interviews

Adam Lawrence: Facilitation Skills for Content Designers and Strategists As strategists and designers, we often facilitate gatherings of stakeholders with a variety of priorities and approaches. There can be a temptation in such groups to leap into action and start building solutions and creating content right away. A good facilitator like Adam Lawrence can redirect this natural human enthusiasm to bring focus to our equally natural curiosity and humility, which almost always results in better products that address customers' actual problems. We talked about: his work with This is Service Design Doing and the Global Service Jam the "facilitator's challenge" - the tendency of people in workshops to leap to action rather than remaining curious as the actual problem at hand the need for humility and curiosity when evaluating ideas the importance of creating safe space in workshops the insight that "an early prototype is not a proposal, it's an experiment" how to manage the intention of a worksho