Content Strategy Interviews

Karen McGrane The web has changed a lot over the past 25 years. Or maybe it hasn't. Enterprise content architectures are maturing and finally beginning to separate content from its presentation. But old-fashioned artifacts like PDF files still abound, and authors still expect WYSIWYG editing experiences. And when Karen McGrane reflects on her work at Razorfish 25 years ago she's struck by how the team structures and business practices they adopted there are still relevant today. We talked about: her work at Autogram, the agency she founded with Jeff Eaton and Ethan Marcotte the content modeling practice at Autogram the implications for content strategy practitioners of the emergence of headless CMSs and decoupled content architectures the enduring challenges presented by PDF documents and WYSIWYG interfaces her take on the benefits for any business of having a niche, like Autogram's focus on content modeling and design systems the evolution and possible merging of content systems and design s