Content Strategy Interviews

Keri Maijala As the field of content design has matured, leaders have emerged to guide their teams as well as the profession as a whole. Both at LinkedIn, where she leads the content design team, and through her avid participation in the content community, Keri Maijala has helped shape the craft of content-design leadership. We talked about: her leadership of the content design team at LinkedIn her transition from an individual contributor (IC) role into leadership the huge differences between IC roles and management and how to structure your work to manage transitions between them how to deal with differing methods of measuring success and impact when collaborating across multiple functional areas her real-time untangling of the distinctions between leadership and management her thoughts on navigating a content-design job hunt the importance of her professional community her involvement with several content conferences the importance when you're in a leadership role of self-care for bot