Content Strategy Interviews

Vidhika Bansal Humans are notoriously fickle creatures, hard-wired to behave in unpredictable ways. This makes experience design work challenging for both managers and practitioners. Vidhika Bansal has led both UX research and content design teams. Her background in both the behavioral sciences and UX design gives her a unique toolkit for bridging the gaps between unpredictable human behavior and useful digital experiences. We talked about: her work at Intuit as a UX manager focused on content design the scope her work to apply behavioral sciences to design how understanding anxiety can help designers increase user confidence in product flows the "say-do" gap in human behavior and several ways it manifests in design work two common barriers to smooth journey flows - information overload and decision fatigue - and how to craft a "choice architecture" to address them the importance of ensuring that you're providing and gathering the right data as you help users make choices "behavioral science