Content Strategy Interviews

Michael Andrews The emergence of design systems has created new content strategy and content management needs and opportunities, especially with the advent of headless CMSs. As a long-time UX practitioner, content strategy evangelist, and content systems expert, Michael Andrews is uniquely qualified to talk about how to manage content in these new systems. So far, the most important lesson he has learned from working with content in design systems: Don't forget to apply the basic content strategy lessons we've learned over the past 20 years. "You really are not going to be as good a content designer as you can be if you don't tap into the incredible body of knowledge that's been developed over the past 20 years in content strategy." We talked about: his work at Kontent.ai and his history as a UX and content practitioner the emergence of content practice in design systems, currently "more guidelines than executable processes" the problems with tightly tying content to specific uses in a design the