Content Strategy Interviews

Paula Land Paula Land wrote the definitive guide to content audits and inventories almost ten years ago. A lot has changed since then. The new edition of "Content Audits and Inventories: A Handbook for Content Analysis" has been extensively updated to account for the evolution of auditing practice, including 100 pages of new content and a new emphasis on the importance of analyzing and operationalizing the results of content audits. We talked about: the new edition of her book, Content Audits and Inventories: A Handbook for Content Analysis - and the significance of the addition of "analysis" to the subtitle the difference between a (quantitative) content inventory and a (qualitative) content audit the variety of circumstances that can trigger the need for a content audit how to determine the criteria that guide a content audit the up-front work that sets the stage for conducting an audit and gets commitment from the organization to support the work the importance of getting buy-in from all of