Content Strategy Interviews

Preston So Designing content for immersive experiences has been around longer than you might think. Many people jump straight to modern VR headsets when they think about immersive digital experiences, but the craft of immersive content design also shows up in applications like location-aware text alerts and games like Pokemon Go. Preston So has just written the first book on immersive content design, drawing on his unique background in programming, product management, design, and content strategy. We talked about: his background at companies like Oracle, Acquia, Gatsby, and Time Inc. an orientation to immersive design the differences between how we experience web content and how we experience immersive content the two types of immersive content: embedded and environmental how the idea of locomotion fits in immersive content the unique challenges of addressing accessibility in immersive designs the relevance of disciplines like architecture and urban planning to immersive design the benefi