Content Strategy Interviews

Kaysie Garza Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning. Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with plenty of research insights. We talked about: her work as a Content Design Lead at Hotjar and the origin story of her team the growth of their content design operation how she worked with product leadership to establish a successful content design practice her take on the relationship between UX writing and content design how her team works with the researchers at Hotjar and with the Hotjar product, which is itself a research tool how research insights help her team balance word crafting and task accomplishment her thoughts on democratizing content design and how to ensconce content guidance in documentation of design systems how her team applies behavior and other res