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On today’s episode, we are joined by the amazing Melissa Agnes. Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it. Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today’s episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances. So go ahead and listen to all the knowledge Melissa has to offer! Running time: 41:55 Subscribe on iTunes and leave us a review…we’d love to hear from you.