Badass Direct Sales Mastery

About Tom Schreiter: Tom "Big Al" Schreiter has 46+ years of experience in network marketing and MLM. As the author of the original "Big Al" training books in the late 1970s, he has continued to speak in over 90 countries on using the exact words and phrases to get prospects to open up their mind and say "YES".In this episode, Jennie and Tom discuss:What attracted Tom to start learning about neuroscienceHow people make decisionsKey Takeaways:The only thing between us and where we want to be is a bunch of stuff we don't know yet, all we have to do is start learning what we don't know and don't fight it so much. The decisions that people make are based on preexisting programs inside their minds before they even hear a word - they don't like it, they hate it, they will resist it, they will fight against it, and they will attempt to find examples to prove their point of view is better. “As humans, we have cognitive dissidence, and what it means is we don't like to change our minds. We don't like to change our min