Content Strategy Interviews

Debbie Levitt Any business you ask will claim to be focused on their customers' needs. But it can be hard to find companies that embody actual customer centricity in their design and business processes. Debbie Levitt helps companies discover the actual pathways that their customers are taking and shows them how they can help customers accomplish the tasks that move them along their journey. We talked about: her work as a CX/UX consultant her definition and description of a customer journey map how to get out of your own head and into your customer's with sound research methods how agile and lean practitioners have strayed from the original customer-focused conceptions of those practices the importance of discerning whether a company actually truly cares about customer centricity pragmatic ways of connecting customer centricity to other business prerogatives how to find stakeholders in your organization who are likely to be your allies how to identify the actual customer problems that need