Content Strategy Interviews

Jane Ruffino Content strategy work is largely about language and how people use it. So to do our best work, we need to have a strong understanding of the language ecosystems we navigate. Jane Ruffino comes to content strategy and design with a background in archaeology. She shows how practices that archaeologists use to understand how different cultures name and label things can be applied to content work. We talked about: her work as a consultant helping content and design orgs with training and enablement her UX writing course at the Berghs School of Communication the development of the fields of UX writing and content design how she thinks about her content design practice the connections between her archaeology study and her work in media her belief that "there's no better skill than field reporting when it comes to content design" the role and importance of story how her field research insights inform her content design work the importance of understanding language ecosystems as you