Content Strategy Interviews

Jonathan McFadden The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products. Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work. Jonathan McFadden has been practicing inclusive design for years and gets better every year at persuading executives and managers to support this important work. We talked about: his work on the "Shop" app at Shopify the impact of diversity, equity, and inclusion (DEI) programs the current round of tech layoffs the improvement in representation of diverse employees at Shopify the importance of gaining the attention of leadership to advance DEI initiatives, and how to do it how he builds inclusive and diverse teams the benefits of having a diverse design team, so that the full range of human experience is included in the design process how reaching out to universities may be a good way to cope with