Creative Warriors

As self-employed business owners, we often have to consider our consumers’ mindsets and beliefs in order to sell a product or service.  But there is a different way to think about consumers. Once you do – especially if you’re a coach, consultant, trainer, or health expert – this could really change your business. Today, I speak with Tara Nicholle Kirke about transformational consumers and transformational makers. She explains that the majority of consumers are in a transformational state, facing big-picture problems but struggling to make changes to solve them. The number one challenge they have is not understanding what they need to do to change the problems in their lives. But if we consider ourselves “transformational makers” as much as “business owners,” we can provide ways to help consumers make the transformation from their pain to their bliss. Tara-Nicholle Kirke is a globally-recognized author, transformation expert, and spiritual strategist. She helps smart, successful people reach their potential a