Content Strategy Interviews

Torrey Podmajersky If you stop to really think about it - and Torrey Podmajersky has - everything is content. We think of content as the words, pictures, and recordings that we view online and in apps and other digital products. But even when words and illustrations are removed, the graphical elements and technical experiences that surround still them convey meaning, which is the main job of content. Therefore, everything is content. We talked about: the success of her book "Strategic Writing for UX" her ongoing focus on content strategy how she grew up with the idea that "everything is content" and how she applies that insight in her content work how an empty state is content how there can be content in a layout even when there are no words displayed the evolving roles represented in digital experience design how underlying software architecture can affect content the span from globally understandable to individually personalized content the enduring importance of the role of content