Content Strategy Interviews

Erica Jorgensen Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools you need to show to your design, product, and engineering colleagues the usability and effectiveness of your content work. We talked about: the origins of her book in workshops she held at Microsoft how she came to being doing workshops on content research, featuring a powerful story from the health care industry the power of content research, including its ability to give content work more credence the variety of methods that you can use in content research and how to apply them the benefits of mixing quantitative and qualitative research methods how research can inform content and design-system guidance how research can bolster