Smallbiz America

"Jeff Stoller, JD, MBA, MBT, wrote “You Want To Be An Entrepreneur”: Success Requires More Than Just A Good Idea, to help people who have a great concept but don’t know all the vital business areas they need to think about in order to start a successful endeavor. With his professional background as an attorney, accountant and business consultant, Stoller’s book offers great advice and practical insight to the budding entrepreneur. This valuable book offers a primer on marketing, finance, law, production, accounting and everything that is the foundation of any solid business. Whether your dream is to open a new restaurant or to sell a new product or app, you will have to address contracts, licensing, labor and a whole range of topics you may never have thought of before. “If you are confronted with an issue and remember that you read something about that in this book – and because of that you ask the right questions that help you avoid a big problem – the book will have achieved its purpose,” says Stolle