Music Business Podcast

Today on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record label marketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting placement into spotify’s algorithmic playlists. Parker has also kindly offered our listeners a discount code, use MBP at checkout for 10% off https://www.toneden.io/.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/

Today on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record. For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great manager, while Herche dives into what makes a great marketing campaign and his favorite type of stories to market. They additionally offer advice on how you can think outside the box during the pandemic for yourself or your artists, how to handle yourself as a professional in the industry, and more. As always, feel free to leave a comment or a review on what you thought about the episode on Apple

 On this episode of the Music Business Podcast, we invite Love Renaissance (aka LVRN) Co-Founder and Head of Marketing and Brand Partnerships, Sean Famoso. Starting as a party promoter in Atlanta, Famoso found his way into music via his role as A&R at Ludacris’ Disturbing The Peace publishing arm before connecting with the other co-founders of LVRN in 2012. LVRN serves as a record label, management company, and provides creative services to a roster that includes 6LACK, Summer Walker, Boogie, and more. In this episode, we discuss the development of LVRN, how they met and chose the artists they work with, how his thought process on marketing has changed since the pandemic began, the relationship between him and his co-founders, and more.As always, feel free to leave a review and reach out to us at @MusicBusinessPodcast on instagram. Head over to http://musicbusinesspodcast.com/community to get updates on our Patreon before it drops on Thursday, May 7th! Hosted on Acast. See acast.com/privacy for

In this episode, we sit down with Chris Blackwell, the Senior VP of Creative Content and Development at Republic Records. In this role, Chris is responsible for pitching and creative development of original content to feature Republic's roster in film, television and premium platform projects. This roster includes Drake, Taylor Swift, Kid Cudi, Shawn Medes and many more. Outside of working with veteran artists, Chris places an emphasis on the unique opportunity that lies in creating compelling stories for emerging artists combined with the budget and distribution power from major digital, streaming and broadcast networks. While sharing this, he also dives into how artists that don’t yet have the resources from a label should begin thinking about producing their own content. Then, when it’s time to approach a partnership with these players, Chris outlines what he believes goes into the perfect pitch. As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any f

In this episode, we sit down with entrepreneur, manager, and Grammy-nominated producer Will Dzombak. Will is best known for being Wiz Khalifa’s longtime manager and co-founder of label and management company Taylor Gang Entertainment (Ty Dolla $ign, Juicy J, Chevy Woods, TM88, and more). In addition to Taylor Gang Ent, Will additionally runs management company The William Gerard Group (Wiz Khalifa, Stan Sono, Chelsea & Cole DeBoer, and Alexander King).In this episode, we discuss Will’s journey from the beginning of his relationship with Wiz, to running the empire he does today. Throughout, we additionally discuss his most important lessons in the music industry so far that helped him achieve longevity both professionally and personally with Wiz and his artists, when it makes sense to branch out your or your artist’s personal brand into a business, the importance of good relationships and mentors, and much more. As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram

In this episode, we sit down with our first repeat guest on the podcast, Cherie Hu. Cherie is an an experienced music industry analytics, freelance writer and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides insight and updates via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many more.In this episode we discuss how her workflow has changed since quarantine, if the pandemic will change future music business people's career choices and what sector they want to join in the future, what parts of the industry will grow faster or potentially come to light as a result of the pandemic, and more. As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!  Check out Cherie

In this episode of the podcast we sit down with Rob Markman, the VP of Content Strategy at Genius. There's no doubt Genius has positioned itself as one of the most relevant media companies in the hip-hop space. This stemmed from the success of their culturally moving content series including Verified, Deconstructed and the talk show Mark hosts, Behind the Record. Outside of interviewing artists and curating content for Genius, Mark is building a career as a rapper and recently released a new track, "Good Friday".In this episode, we discuss the changing landscape of editorial and storytelling since Rob entered it in the early 2000s, what makes a good story and how to successfully weave it into interviews, how artists should approach promotion and storytelling themselves, and more!As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.In this episode we discuss…What were the key elements of growing a Youtube and playlist curation channelsThe advantage of owning distribution channels as a labelWhat community driven strategies labels and artists can tap intoThe nuances of turning playlist listeners into fansAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's extensive list of clients. For the past six years he's also been a co-manager for Atlanta based producer Richie Souf.  In this episode we discuss…Brokering Brand Deals including the feature of Meg Thee Stallion in the recent Sabra Superbowl commercial Tips for Networking in the Music Industry What are the unique aspects of managing a producerHis thought process when curating the Monday to Monday Playlist  https://open.spotify.com/playlist/052XtM0s4GQ8n8xXp60ryw?si=w6RTM52wTNiYbPFtiQqEFATakeaways from interviews on his own Podcast interviewing Artists Managers and Producers at different

In this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019. In this episode we discuss…The group’s formationHow to build your team and internally nurture your relationshipsAchieving longevity as a bandBuilding a creative synergy between bandmatesAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard. In this episode we discuss…- Creative executions using Gifs in Music campaigns- Building relationships with top music labels, management, publicists, and digital agencies.- Developing the infrastructure for GIPHY's original content creation with talent. As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions. In this episode we discuss… What are general marketing principles he applies to building a fanbase in Asia What are a few key differences between the Chinese market and the American market?What does he think the two markets can learn from each other?What up and coming artists can do off the bat to help break into China? As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Find East Goes Global at https://www.eastgoesglobal.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more In this episode we discuss…Creating an engaged fan base Different approaches to creating rollout campaigns Leveraging emerging platforms like TikTok to bring attention to catalogHow to stand out as an intern to a music executive  As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted o

In this episode of the podcast, we sit down with Justin De Marco the Marketing and Product manager at Red Light Management. Justin is a part of an in house marketing team that offers content and digital marketing services to their amazing. Red Light Management is one of the world’s most dominant management companies. Their roster includes notable acts including Dave Matthews Band, ODESZA, Duke Dumont, Lionel Richie and many more.In this episode we discuss…Creating content to build a fan base vs content to sell tickets and streams How to stand out when getting started in the Music Industry Strategies to get your music placed on playlists Running effective paid media campaignsAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the podcast, we sit down with Henny Yegezu, co-founder of EQT and EQT Recordings. Henny’s career in the music industry began as a promoter in the DMV area. This included putting on shows in the D.C. area that were first time market plays for artists like Mac Miller, Big Sean, Curren$y and more, dating back to 2010. After developing a concert promotion brand in the market, he developed a relationship with artists in the local scene. Consequently, he opened a studio, which became a hub for artists like Kali Uchis, GoldLink and others to put together their first projects to share with the world. EQT has since expanded to manage artists including Smino, Masego, Berhana, and JPEGMAFIA, who co-host Jordan Williams works with closely. In 2019, EQT announced a joint venture with Universal Music Group, which now makes it an official label under the umbrella, helping to build an expansive roster.In this episode we discuss…Finding success as a promoter by operating in a genre overlooked by larger venu

In this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host Sam Hysell crossed paths. Currently at SoundCloud Evan’s main focus is putting together SoundCloud’s creator forum, an event series aimed at bringing creators together for networking, panels, and music showcases. In this episode we discuss…What goes into creating a standout live event series and the value of irl experience for building out community How to properly network

In this episode of the podcast we sit down with We Few Group founder Andrew Keller. We Few Group manages Rence, Samica, and Kings while also working on brand partnership ventures. This came after an extensive career at a few notable major labels. Beginning with a 13 year run starting all the way from a high school A&R scout internship position with Columbia records. During this time he was a part of a part of signing and managing artists including, Dillion Francis, Krewella, St lucia and more. He then went on to become the Senior VP A&R at Universal’s Capitol Records for a few years. In this episode we discuss….Acquiring a pulse for a range of sub cultures and genres What are his thoughts on what makes a great A&R What were defining moments in the ascension of Krewella and ZHU’s careersTakeaways from having survived a time period of heavy layoffs in the music industryThe strategies around approaching the music industry on an international scale As always never hesitat

In this episode of the podcast we sit down with NOX Media co-founder Matthew Ligotti. Born and raised in New York, Matt has been creating dynamic visual content for over a decade. Starting with music videos, he received millions of views on his work. He expanded into the commercial space working with brands such as Budweiser, GE and Sour Patch Kids. He formerly worked as the Sr. Videographer for Gary Vaynerchuk’s agency, VaynerMedia, traveling the world creating content for multiple clients and leading a team of videographers. Following Vayner, he co-founded his own digital marketing agency with our very own Music Business Podcast co-host Sam Hysell to help musicians, entrepreneurs and brands quickly build and mobilize communities online. In this episode we discuss….Approaching content for big brands vs music clients How artists can go about identifying and creating a style The different content streams artists can tap into How creatives can go about accurately portraying an artist’s brand

In this episode, we sit down with Lionel Marciano, artist manager for Black Coffee, Virgil Abloh, Blondish, and a variety of other House DJs. Lionel started his career in the music industry as a talent buyer, promoter, sound engineer, agent, label owner and a record digger.   Today he is walking us through his journey and sharing with us his soul and a bit of his craft and vision.  In this episode we discuss...  -The value of artists who take the time to have clear visualizations of their dreams and the role managers play in mirroring and supporting those aspirations-Building momentum utilizing quality content across social media platforms -Strategizing the bookings that make the most sense for an artist at different points in their career-The importance as a manager of refining the process of presenting clear options to an artist -How managers should compose and balance their relationships when working with top tier artists.  As always never hesitate to

In this episode we sit down with Nate Auerbach partner at Versus Creative, a marketing strategy firm that specializes in digital and social strategy, content partnerships, and experiential marketing. Nate and the firm work with clients from artists, music festivals, technology platforms and brands including. Coachella, Stagecoach, Tyler The Creator's Camp Flog Gnaw, Vampire Weekend and the George Harrison estate. Nate started in the industry as a tour manager before transitioning into a marketing manager at MySpace at the height of its relevance in the industry.  In this episode we discuss…How to approach tech opportunities when platform traction is volatile  How artists can effectively harness Tiktok for marketing purposes The experience and takeaways from putting together Tumblers IRL series How artists in the early stages of their careers can begin thinking about experiential marketing with limited resources As always never hesitate to leave a review or reach out to @musi