Big Money Stylist

In This Week's Episode.....PROTECTION Point #1: Sharing is Not Always Caring Over a ten year period, Danielle created a brand called Natural Beaded Rows. In the beginning, "sharing was caring," but there came a point in time when it became imperative for Danielle to protect the brand she had spent years creating and perfecting. She also realized the importance of protecting the experience of her client by doing away with her shadowing program. "I try to look at anything I do from the perspective of the client. If I was booking an appointment at a high end salon, what would I want my experience to look like?" QUESTION: How are you protecting the experience of your clients? Point #2: Are You in Alignment? There was a period of time in Danielle’s life when she and her husband felt the need to protect their marriage and family by distancing themselves from and letting go of relationships that were no longer serving them, instead creating new relationships that aligned with their

The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing.   In This Week's Episode.....PROFIT Point #1:  Is it a Step Back or a Step Forward? The road leading to DKW may not have made a lot of sense to others, but for Coaches Val, Ani and Jillian it made perfect sense. It was definitely a step back for Coach Val, but she saw the clear vision from the get go, put her ego aside and dove in despite people around her questioning her choice to leave a full clientele and move to Laguna Beach to become an assistant working on commission. Coach Ani likes to look at her path as a parallel route. "This is the road I was on, I stepped off of it and went to the road next to it that could lead me higher and farther." With Coach Jillian's decision to go back to assisting, it may have seemed like a step back to some, but for Jillian it aligned with her vision. QUES

Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done. Point #1: Throw Yourself Under the Bus It's in our nature to want to look perfect all of the time. Yet, when you allow others to see the real you, that's what make you relatable as a human being. When you throw yourself under the bus and allow people to get to know the real you, sans the filters and editing, you become more trustworthy in people's eyes. Danielle: Back in the day when I started my brand on YouTube, people saw the real me. I'd talk about my sucky hair and show them the products that I used. I threw myself under the bus all the time. That's what people can relate to - someone who is real, someone who is like them. If you place yourself too hig

Point #1: Industry Fables Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone and everything that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all too prevalent and less than powerful scarcity mindset. QUESTION: What are some of the stories you believe that are simply not true, but are widely accepted as true? Point #2: Tell Me a Story The stories that seem to affect us the most are the stories we create about ourselves. Coach Ani describes stories as "a layer of made up bullshit that you tell yourself over and over again." We don’t know where they come from, why or how they start, but one day you tell yourself something, decide to fucking stick with it and pretty soon you have allowed that story to shape and define your life. Whether it was

This week’s conversation centers around the topic of Profit, specifically why it’s important to know and track your numbers. Point #1: Tracking Reveals the Truth Danielle: The Artist Ego is something we’ve all been guilty of where we brag about what an awesome week or quarter we've had, yet the actual numbers reveal a different reality. It's important to remember that tracking numbers is meant to bring awareness, not discouragement. Coach Ani: In our Mastermind classes, we have created a space where our students are very comfortable sharing their numbers in great detail, something normally viewed as a societal taboo. At the end of the day, numbers simply reveal where you are today. If you don’t know where you are right now, how can you expect to move forward with a realistic goal? QUESTION: When will you retire exhaustion as a form of currency and a barometer of your success, and replace it with the proven system of tracking your numbers? Point #2: Power Practice and Daily Four Coach Val: W

A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing. In This Week's Episode.....PRODUCTION Point #1: Marketing: Are You Frozen in Time or Evolving? Danielle: With the market constantly changing and evolving, there’s not a set "A-Z Checklist to Making Millions" for people to follow. Test the market and run targeted ads to find out what’s working and what isn’t, level up your skills, and take advantage of the organic marketing available within social media. Marketing for Coach Val and Coach Kenzie felt foreign at first. Like most stylists, referrals were how they built up their books - that’s what they knew and what they were comfortable with. Their mindsets changed once they began seeing their results using social media and paid, targeted ads. QUESTION: When was the last time you invest

In This Week's Episode.....PROTECTION Point #1: Protect Your Mind From Outside Influences  QUESTION: When you’ve allowed other people’s opinions to impact or influence you about your own industry - and they’re not even in the hair industry -  how does it actually affect you in the salon? Point #2: Your Circle of Influence Matters  QUESTION: Who is in your circle of influence?  Are they sucking the life out of you or are they assisting you in your growth? What changes do you feel called to make? Point #3: Clearing the Path Protects Your Future - There is another world that you cannot even fathom, a realm beyond whom you are currently giving yourself permission to be as an Artist and businessman or woman, where the excitement, abundance, experience, happiness, and Purpose in your life are so much bigger. Oft times, the only way for us to protect our future is to clear the path in our present moment with relationships and situations that no longer serve us. - An advocate for growth and change, Coach Ani b

In This Week's Episode.....PROFIT Point #1: Profit Defined Profit means different things to different people. Monetary is the most obvious answer. The money you see from the work that you are putting in. At the end of the day it's about reaping the benefits of all the hard work, time, and energy that was put into something. It is a reflection of everything that you did. Many Artists will say I'm working hard but my account isn't reflecting the 12 hour days, 6 days a week, the exhaustion, the time away from family. At that point you have to figure out what that missing component is because the is profit isn't there.  QUESTION: How do you define profit in your life? Point #2: Numbers Bring Clarity QUESTION: Have you taken a hard look at your numbers recently, or are you making excuses to avoid them? Point #3: Abundance vs. Scarcity Val would see someone who was successful, actresses, singers, etc, and think they got an inheritance or they had an "in" somewhere. She

In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best.   In This Week's Episode.....PRODUCTION Point #1: The Stylist Dilemma QUESTION: How do you feel about your current business and marketing? Point #2: BMS INTENSIVE vs BMS CONVENTION QUESTION: What has your experience with hair classes been? Point #3: Perspective of Significance Point #4: Strategic Seduction QUESTION: Where have you been seduced in your life?   Point #5: Stage 1: Communicate Message QUESTION: How are you communicating a message to your clients?   Quote of the Week: "You put yourself out there and people will come to you based on that. You don't have to be a celebrity in LA to get people to sit in your chair. You just have to be able to communicate a message." -- Danielle White "We are out to ge

In This Week's Episode.....POWER Point #1: Belief in Yourself Behind and in Front of the Chair QUESTION: Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they? Point #2: It's an Inside Job   QUESTION: Who do you believe yourself to be? Who must you become in order to be, do, and have what you want? Point #3: The Toleration Game QUESTION:What are some ways you are stuck in the Sacrifice            Game by playing the Toleration Game? Point #4: Reversing the Frame   QUESTION: Where in your business will reversing the frame change the game for you? Point #5: Create a Life That Actually Matters to You   QUESTION: What are the top five things are tolerating inside your business - in front of and behind your chair - that if they became intolerable, your business would completely explode? Stay Tuned for Next Week's Topic....PRODUCTION

In This Week's Episode.....PROFIT Point #1: Setting Stylists Free QUESTION: Can you relate to feeling like a slave behind the chair? Point #2: The Story Behind Money QUESTION: How is your background with money affecting you? Point #3: Painful Process of Raising Prices QUESTION: When is the last time you raised your prices? Point #4: Niching Gets You Rich QUESTION: Do you currently have a niche in your business?   Point #5: Be Committed to the Numbers QUESTION: Have you been tracking your numbers or living in Lala Land? Stay Tuned for Next Week's Topic...PROTECTION Protecting what you have built!

In This Week's Episode.....PRODUCTION Point #1: Currently Sitting Pretty The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money. We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.   QUESTION: How were you raised to approach money?   Point #2: The Lack of Business in Front of the Chair Danielle's upbringing with money pushed her to make her own money and be her own boss, but wasn't taught in hair school any background on business, which was the case for Val and Ani as well. For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustl

In This Week's Episode.....POWER Point #1:Modern Slave Stylist According to both Coach Val and Ani, if you don't have any freedom as a stylist, you are sacrificing days off and working on the weekends and bending over backwards putting ourselves INTO slavery according to Danielle learning skills to do hair but not the business side of it. It's hard to say no to money, but instead stylists undervalue their time. Success was measured according to how full the books are and how many clients are done in a day, when it comes down to shifting the perspective to make more money working less hours.   Question: Where have you as a Stylist found yourself to be a Slave behind the chair?   Point #2: The Power Behind Artists and Running Businesses The story in which stylists were told was that you just do what the salon is doing, and there wasn't any emphasis on the business side of things, which Danielle taught within herself to stop operating from the frames that were previously given. If you have no ideas what you

Key Points Point #1: Toddler Hair to Bring New Techniques Natural Beaded Rows (NBR) came about because of always having super fine hair and the desire to have full, great hair. After looking at six different techniques and creating her own brand, Danielle realized that she is also an educator for a specific technique   Point #2: How to Become a Successful Business Owner Big Money Stylist (BMS) came about through discussing the business aspect of being a salon owner, which is NOT covered in hair college. It comes down to a marriage of being a business owner in front of the chair in order for the stylist to become an artist behind the chair.   Point #3: NBR Trainers: Val and Ani It was an instant connection when Valerie Plunk found DKW Styling before even learning about BMS because of the desire that she also had to have bomb hair extensions. As for Anianne Rivera, becoming part of BMS was getting pulled by the calling of learning the NBR technique.   Point #4: Carving Out Your Specific Niche The desire