Boost Your Boutique With Emily Benson

332: Using Instagram as a Platform for your Business with Andee Love by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

331: Common Website Mistakes (And How to Fix Them!) by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

On this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar and e-commerce boutique! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Six Figure Boutique Blueprint is open for enrollment through 9/13! www.sixfigureboutiqueblueprint.comMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarit

On this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer. Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd, 2019. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers

328: Business Growth with Facebook Live with Carla Brockway by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business

Emily interviews Tracy Litt, #1 Amazon Best Selling Author, certified mindset coach, rapid transformational therapist, and awe-inspiring speaker (who also happens to be a speaker at the Rich Retailer Retreat!). Her book Worthy Human was released a few weeks ago and it’s already topping the charts on Amazon. It explains how the sub-conscious mind likes to take control and what you can do to flip the table on that. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Get Tracy’s book here: http://bit.ly/worthyhumanbook Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) b

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck where you are even after three decades in a career. Join Emily as she has a candid and honest conversation with Stacey about her transition from behind the chair to a boutique CEO! Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretailerretreat.comMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about the words you are saying, the reactions you have to things and how they are affecting what shows up for you. In this episode, I’m riffing on how you can start to become more open to money, fun, joy, all the things you want in your life… and how they start with YOU!Mentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on FB Live with a topic you needed to hear. After, I downloaded it and uploaded to YouTube. Guess what? My FB page has doubled in following, my group has grown by 2000 members organically and I have hours of video I can give people reference to when they ask about a particular topic. This year, I’m trying my hand at Instagram. I bought 2 courses about it so I can go deeper, and I’m getting consistently consistent. Get good at one or two and then add in a few months. 2. Delegate. Again, you can’t be good or do everything yourself. At a certain point you have to suck it up and hire people to help you! Make a running lis

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people confidence to be an entrepreneur when traditionally they might not want to dive in. But the problem remains… too much inventory, not enough retail training and women coming to me with what I’ve coined “Direct Sales PTSD”. In this episode I want to have a candid conversation about what Direct Selling Companies are selling to consultants, why it’s not working and if there is a future for the industry. I’m equally excited and terrified to hit publish on this particular topic, but it’s a long time coming and I would be remiss not to put my opinion and ideas into the mix after the conversations and coaching I’ve don

The most common thing I hear is, “All the money I make on sales, I spend back on inventory.” Here’s the thing… if you are doing this without concern to your turn rate and sell through, you’re doing it wrong. WHY do you continue to overspend on inventory? Let’s get real, real… In this episode I want to get deep into the issue of overspending so let’s talk.Mentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

319: Three Concepts That Are Taking You OUT by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025

I hear alot of the same questions so I'm going to try to address some of them in podcast episodes along the way with my advice. Today I'm addressing 3 frequently asked questions: 1. What do I do when startup boutiques ask me for help? 2. What do I do when a friend/family member wants to invest in my business or work for me? 3. What do I do when someone is "inspired by me" and opens a store down the street? This is a great episode where I go below the surface answer and give you a TON to think about with each question! If you'd like to refer other boutiques to me and make commission when they purchase one of my products, please email my affiliate manager Andrea at [email protected] in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing

SIGN UP for the Product Powerhouse Summit here: www.stylishandsuccessful.com/summit The Product Powerhouse Summit features 25 speakers talking about everything and anything you need to manage a product based business. Best part is... it's FREE!! Abagail and Emylee founded Boss Project, (formally, Think Creative Collective) just months after meeting each other online. What began as a conversation over wine on Abagail’s office floor transformed into building a community and business that had ridiculous goals, dreams and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. When they’re not building their empire you can find Abagail arranging fresh flowers or cuddling her rescue beagles. If you want to catch up with Emylee you’ll need to head to the local coffee shop to find her (and make sure to buy her an extra shot). Otherwise she’s creepily watching her toddler sleep or posing her n

We're officially in the first week of Boutique Basics Bootcamp! Every 1st week we have a time tracking activity. Most of the group finds that they are spending time doing alot of things they don't need to be doing or aren't revenue generating activities.. aka DISTRACTIONS! Today I'm talking about 3 of the top distractions I find take away from business and family, and how to add some discipline around them!Mentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- Septe

Clearly I’m not an introvert! So I’ve called in one of my business besties to talk about what it’s like to be an introvert and have to still market your business to the public. What are some easy ways to grow and reach out when that feels like a lot of pressure? In this episode Christine talks about: What does being an introvert really mean? How it’s not wrong or a weakness when you use it as a strength. What to do to attract people like you How to sell as an introvert! It’s a great conversation where even I start to realize what makes me an extrovert! You can find Christine here: www.lifewithpassion.com On Instagram @lifewpassion YouTube Channel: https://www.youtube.com/channel/UC8V4KvBLBi_jvP7X4Ojt9fgMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to res

314: Wealth Therapy Session With Agnes Kowalski Wealth patterns are real. Do you feel like you are hitting walls? Do you feel like you’re repeating patterns with money? Are you growing, but wait you’re actually stuck. Do you realize that as you grow, running your business gets to be easier? It gets to be more fun. You get to run the business of your dreams with a team that supports your wildest dreams and doesn’t question it. In this episode Agnes Kowalski is busting down the blocks that are holding you back from more wealth. A classically trained Psychotherapist, in private practice for 10 years, she went on a journey to discover what was holding her back from making more money. Now she teaches other people how to do it for themselves! You can find Agnes here: http://www.agneskowalski.com/ On Instagram @agneskowalski YouTube Channel: https://www.youtube.com/channel/UCZXclgvgJsPc-tQBVIcVUxwMentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to r

Have you every wondered where you stand in your boutique journey? I’ve found that so many boutique owners really don’t know if how much money they are making is or right or it’s enough to keep going. Are you “on track” with where you “should be”? Well first off, there’s no right place for you to be, where you are is exactly where you are meant to be. But there are milestones you want to think about hitting. In this episode I break it down to START, GROW, SCALE. START: If you are in this phase, I want to suggest you read my book: www.BoutiqueHandbook.com and then take Boutique Basics Bootcamp: www.BoutiqueBasicsBootcamp.com GROW: If you are in this phase, I suggest you take Six Figure Boutique Blueprint: www.SixFigureBoutiqueBlueprint.com SCALE: If you are in this phase, email me! I’d love to dig into your numbers and business with you inside my High Vibe Boutique Mastermind or work with you 1:1! Let’s chat- here’s my email: [email protected] in this episode:Work on Your Shop Event- S