Seo Podcast Unknown Secrets Of Internet Marketing

Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.Gain a competitive edge by layering IP protections, balancing disclosure and secrecy, and leveraging fractional experts for strategic legal support. Jeff illustrates this with a compelling comparison to climbing Mount Kilimanjaro, emphasizing teamwork and expertise.Discover how intellectual assets boost business valuation and partnerships while shifting from traditional law firms to strategic problem-solving. Learn how assembling a fractional legal team aligns with business goals, supported by innovative lead-generation techniques using long-tail keywords to stand out in the competitive legal market.—----------Guest Contact Infor

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.• Impact of AI on search and marketing strategies• Importance of social media platforms for branding• Role of storytelling in building customer loyalty• Community building through interactive content• Necessity of localization strategies for targeting• Shift toward privacy in marketing practices• Invitation for consulting services and guidance---Matt’s Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consu

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoid

Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F.We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. These initiatives offer networking, peer support, and problem-solving sessions to elevate your marketing game.Join this vibrant community as we prepare for the new year with transformative strategies and exciting opportunities. Don’t miss the chance to lock in current pricing before adjustments. Let’s end the year strong and step into the next with momentum, clarity, and a winning digital strategy.Matt’s Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald’s success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engag

AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-technical marketers, blending creativity and efficiency while underscoring the need for precision in automated content creation.Influencers remain pivotal in the digital age, maintaining authenticity and trust in an AI-driven world. By integrating AI with strategies like SEO and email campaigns, marketers can extend influencers' reach without compromising their personal touch. Corbett Drummey highlights the power of collaboration, combining skilled editors with AI-enhanced tools to harmonize human creativity and techno

Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.Shaunda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools, discover how these strategies empower niche-focused businesses. Shaunda explains how analyzing data and understanding customer needs can turn content into a 24/7 sales machine.We also discuss how small businesses can boost brand presence using social media and podcasts. Platforms like TikTok are game-changers, turning valuable content into viral success. Shaunda highlights the importance of thought leadership, consistency, and Google's E-E-A-T guidelines for ranking higher in search results.Packed with actionable t

Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies.Discover how media relations align with business goals. Justin addresses challenges like inconsistent social media narratives and highlights building strong reporter relationships. He also explores leveraging LinkedIn and podcasts to amplify your brand, underscoring the patience required for effective PR.In crisis scenarios, reputation management is vital. Justin discusses proactive vs. reactive strategies and using storytelling to shape a positive brand image. He shares how PR drives growth through persuasive messaging, strategic storytelling, and consistent client communication.Maximize your media efforts with

Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you’ll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You’ll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how indust

E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carolyn outlines a path to profitability, whether on a personal site or Amazon’s vast marketplace.The conversation intensifies as we explore Amazon's strategies. Carolyn shares secrets of brand positioning and storytelling, highlighting how influencers and high-quality visuals boost conversion rates. Discover Amazon’s push into advertising, positioning itself to rival Google by shifting focus from product sales to ad revenue. We also consider Amazon's potential TikTok acquisition and innovative ways for brands to lev

Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition.Explore the evolution of trademark laws and their impact on modern businesses. Hear the story of Sean Merriman’s “Lights Out” brand triumph against industry giants, demonstrating the power of trademarks in defending brand identity. Andrei offers practical advice for small businesses facing brand disputes, emphasizing the importance of common law and first-use principles in protecting your brand.We also dive into the future of AI and intellectual property, discussing the impact of AI-generated content on existing IP laws. Andrei shares tips on prioritizing trademark stra

Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.Explore the benefits of hiring commission-based salespeople and the strategic edge of channel partnerships. Discover why stay-at-home parents could be your next sales superstars and how attractive commissions can fuel business growth. We’ll also cover the rewards and risks of channel partnerships—they can boost cash flow but may pose risks if not managed carefully.Align your sales and marketing teams to create a powerhouse of brand awareness and client engagement. Learn how transparent pricing strategies build trust and how SEO can redefine your brand identity. Gain insights into account-based selling and marketing,

Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement a

Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.We discuss the differences between B2B and B2C marketing, the impact of digital transformation on industries like oil and gas, and the importance of cultural shifts for success. This conversation highlights the need for continuous teamwork between marketing and sales to nurture leads effectively through the sales funnel.Will also provides practical advice for improving sales performance, especially for those transitioning from big brands to smaller enterprises. Discover how to refine messaging, leverage automation, and prioritize sales training over traditional marketing. This episode eq

Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Costco, Target, and Walmart. Learn about current market dynamics, including dollar stores' challenges and Target's mid-market success, and debate discounting versus value-adding tactics to maintain price integrity during economic pressures.Finally, discover the power of YouTube in building a men's lifestyle brand, starting with Aaron Marino's influencer journey. Uncover how content diversification across platforms like TikTok, Amazon, and paid social helps drive e-commerce success. Gain practical insight

Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth.We also explore advanced data models like Cosmo and the future of targeted advertising. Discover why mastering direct response marketing is crucial as Amazon’s ad revenue is projected to surpass AWS profits by 2026. Plus, Neil discusses the power of influencer marketing, optimizing your listings, and driving traffic from platforms like Twitter and TikTok. Learn about the brand referral program and how TikTok is collaborating with Amazon to boost sales. Get actionable strategies and real-world case studies to grow your e-commerce business.-----Guest Contact Information:Website: htt

Join us for a conversation with Hamlet Azarian from Azarian Growth Agency as we explore the key differences between growth and traditional agencies. Hamlet explains how managing the customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Learn how programs like the National Science Foundation optimize acquisition costs and attract investors.Hamlet shares his experience scaling businesses, including a successful M&A exit. Success stories like CBDFX’s rise through SEO and Disco’s transformation of Survey Junkie into a unicorn highlight the power of strategic experimentation.We also discuss scaling startups from $1 million to $10 million, investor criteria, and the future of AI-driven personalization. Tune in for actionable advice.—Guest Contact Information: Hamlet AzarianLinkedIn:  https://www.linkedin.com/in/hamletazarian/Twitter:   https://x.com/hamletazarianAzarian Growth AgencyLinkedIn:   https://www.linkedin.com/school/azarian-growth-agency/__More from EWR and Matt:Leave a

In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective!We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. Discover how to engage authentically within passionate communities and use Reddit’s AI-driven tools to optimize your ad placements. Tune in to unlock the full potential of Reddit for your business!Show Links:https://www.searchenginejournal.com/reddits-strategy-to-attract-advertisers-interest-based-targeting/526507/https://theconversation.com/google-monopoly-ruling-where-the-tech-giant-goes-from-here-236569https://www.youtube.com/watch?v=vDEDAWYQJPAPlease like, review and comment if you got value!Leave a Review if it was content you enjoyed:https://g.page/r/CccGEk37CLosEB0/review—If you’re dissatisfied with

Unpacking the Google Data Leak: Fact or Fiction?Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what it reveals about Google's ranking signals. Join us as we do the research, and find out what it says, separating fact from fiction and what we know is true from data sets in the field we can replicate. We will also discuss actionable steps to safeguard and strengthen your SEO and Content strategies to stay ahead of the competition.—Guest’s Contact Informationhttps://www.linkedin.com/in/mattbertramlive/Other Resources Discussed:https://cloud.google.com/document-warehouse/docs/overviewhttps://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/https://www.blindfiv

Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.This episode is jam-packed with updates, including our fascinating recent experience at NOV's training rig site with the Oil and Gas Global Network, where I serve as a fractional CMO. Get the inside scoop on our new mastermind group for CMOs, sales, and marketing professionals, and learn about our innovative high school STEM podcast initiative as well as our upcoming small business coaching program. Don’t miss out on hearing how these exciting projects can offer you inspiration and practical advice to elevate your business throug