Mondaymorningmarketing With Ilyce Glink And John Byrne

While the policy could be an indication of an impending acquisition, it’s also an example of how marketing is frequently an underappreciated component of a successful business strategy. And as John notes in the podcast, marketing professionals often struggle to market themselves. What’s the answer for CMOs looking to justify their marketing budgets? Coming up with the right value prop is key, whether you’re running marketing for a law firm or an online retailer. When you can demonstrate a positive return on your marketing dollar, whether it’s a low or high margin, you’ll have an easier time justifying your marketing budget. So check out this episode as Ilyce Glink and John Byrne explore the best practices for how to come up with the right value prop to justify your marketing budget. And, be sure to reach out on Twitter & check out our companies: @Glink - Think Glink Media   @johnmbyrne - Glencoe Media Group

The last few weeks have seen several large companies confronting some particularly embarrassing crisis management situations. Volkswagen’s emissions technology PR disaster and the controversy surrounding Turing Pharmaceutical’s decision to impose a steep price increase for the drug Daraprim provide great case studies on how quickly a PR crisis can arise. Implementing a good crisis communication strategy is essential if your business hits a bump in the road, and that starts with good media training. Proper media training will help you stay on message, which is a big part of any successful marketing strategy. But you won’t want to wait until a crisis arises. So check out this episode as Ilyce Glink and John Byrne run through those examples and more to better prepare you for your business’ next public relations crisis. And, be sure to reach out on Twitter & check out our companies: @Glink - Think Glink Media   @johnmbyrne - Glencoe Media Group

Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can be hard to draw a direct line between marketing dollars spent and revenue brought in by those marketing dollars. A good marketing strategy needs to be allowed to develop over the medium to long term, and sometimes it’s best measured without looking at the bottom line. So Ilyce and John have some good advice for anyone looking to put together a marketing budget, and they’ll take a closer look at how SEO strategies in particular can affect marketing budgets. After that, they’ll discuss the Twitter explosion that came about after teenager Ahmed Mohamed’s briefcase clock led to legal consequences. Then before wrapping up, Ilyce Glink and John Byrne will offer their tips and takeaways from a major crisis communications snafu involving the Chicago Blackhawks and their s

What would it have been like if all the social networking tools we have today had been available on 9/11/2001? Would social media have helped – or even worked? On this week’s Monday Morning Marketing Podcast, Ilyce Glink and John Byrne take a look back at their personal recollections of 9/11 and consider how modern social media might have changed their experiences. In the wake of the terrorist attacks, network infrastructure went offline, so the social networking tools we now have at our disposal might not have functioned anyway. And it’s a reasonable question to ask whether the infrastructure underlying our social media tools remains a vulnerable target today. After that, Ilyce and John consider the challenge of regulating social media. The goal would be to protect social networking consumers, but is it possible that digital natives are capable of protecting themselves? Finally, you’ll hear both hosts’ favorite political moment of the week. And you’ll learn why “auth

Mark Zuckerberg announced that Facebook saw a billion unique users log on to its social network in a single day. Should this mean anything to advertisers? On this week’s Monday Morning Marketing Podcast, Ilyce Glink and John Byrne discuss the evolution of the media landscape in the context of Facebook’s announcement. One billion media consumers in a single day is an incredible achievement when you consider that top U.S. newspapers and cable news networks barely crack a million consumers daily. But on Facebook, everyone curates his or her own media, so each user has a unique experience relative to others using the same network. Even as content marketing strategies factor in the new paradigm, advertising dollars have struggled to find a home. For large, global businesses like McDonald’s, the growing reach of social media is a win. But for smaller businesses, the challenge is how to target the right consumers in the midst of all the white noise. And as an added bonus, Ilyce and John take a few

In the age of Google, keywords are king. So when you’re launching a new venture, it’s a good idea to begin by identifying the keywords that will build your brand. Whether you’re a student applying to college or a new business carving out a niche in the marketplace, the rules are essentially the same. Building your brand is about determining the critical differentiators that set you or your business apart, and then developing a reputation based on those differentiators. So it’s easy to see why choosing which words you want people to associate with you or your business is, at minimum, excellent practice for branding. Thinking in terms of keywords can help you grow and refine your brand, which is how you set yourself apart from the competition, not to mention the vastness of the web. So check out this week’s episode of the Monday Morning Marketing Podcast as Ilyce Glink and John Byrne review how some businesses have effectively leveraged keywords to build their brands.   And, b

Mary Meeker’s 2015 Internet Trends Report is discussed on this week’s Monday Morning Marketing Podcast with Ilyce Glink and John Byrne. In her latest annual analysis, venture capitalist Mary Meeker assesses Internet trends in 2015, starting with how much has changed in the last 20 years. Tech trends in 1995 were being made at companies like Netscape and Apple. Since then, Netscape has faltered while Google has taken its place alongside Apple atop the list of global public Internet companies ranked by market capitalization. And there are now more international entries into the tech trends marketplace. In 2014, more than half of the world’s 2.8 billion Internet users were in Asia. So new content marketing tech trends are coming into play. What does this mean for your content marketing strategy? And how will current tech trends change from here forward? According to Mary Meeker, Internet trends will continue to evolve and penetrate new sect

When you’re managing talent and considering who to hire for your next generation of employees, there are a myriad of considerations. In this week’s episode of Monday Morning Marketing, Ilyce reveals that Think Glink Media is down three employees, including the upcoming loss of her managing editor. Young social media and digital content marketing gurus are a hot commodity, and they have a tendency to move through the job market at an accelerated pace. How do you keep these talented and creative people and how do you find and manage talent throughout the year? John has managed up to 30 employees in his law firm’s marketing group and on today’s Monday Morning Marketing podcast, Ilyce and John discuss their respective strategies for developing, retaining, and managing talent in the field of marketing. Tune in as they cover topics from the professional aspirations of new college graduates to facilitating professional development for employees who don’t have previous SEO expertise

Message repetition is a big part of any marketing strategy, and building brand engagement is no exception. But in a media-saturated environment, it can be a tiresome device. What strategies use repetition effectively? Ilyce and John discuss some notable marketing campaigns and how repetition can help brands engage with consumers. They dissect the advertising strategies of political candidates, who use social media to send frequently redundant messaging to their donor lists, as well as the ad campaigns of several large insurance corporations such as Geico, Progressive and State Farm, all of which vary their marketing while maintaining consistent themes to promote their brands. Key principles include knowing what types of repetitious marketing work best for different media and keeping content fresh while maintaining brand consistency. So check out this week’s Monday Morning Marketing podcast with Ilyce Glink and John Byrne for an analysis of how best to leverage repetiti

Creating memorable marketing and media moments can help set your brand from the pack. And, it's the top priority for anyone who is a chief marketing officer (or has brand responsibility). But how do you do that?  “Making something memorable is what marketing is really all about.”– John Byrne Repetition of the marketing message is important, but there's some other sort of secret sauce you have to layer into every single piece of marketing, whether it’s a presentation, a marketing campaign or a piece of content. If you aren’t coming back to the same themes, you’re going to lose people. Don’t be afraid of boring your audience when you’re trying to communicate an idea. There is so much noise out there, the way to make things memorable is to reinforce the same point in different ways and in different directions.  If you want to learn how to capture people’s attention in different ways that are interesting,

Monday Morning Quarterbacking. That's what it's called when you hang out at the watercooler the day after the big game and brag about how you could've done better - if you only had the ball. We're calling our show Monday Morning Marketing because we do think we could make better marketing decisions - and we think you could, too - with a little help from your friends. That's us! Welcome to the first episode of Monday Morning Marketing with Ilyce Glink and John Byrne, our take on what's going right and wrong with the world of marketing and social media mixed with some personal stories and a whole bunch of snark. Ilyce is a nationally-syndicated, award-winning personal finance, real estate and business writer/publisher who has owned a successful digital strategy and content agency for more than a decade. Think Glink Media does a lot of work in the financial services, tech, and start-up arena. You can find her at ThinkGlinkMedia.com or @Glink on Twitter. John Byrne is a recovering journalist, lawyer, and former C