Marketing That Makes A Difference

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. The post The #5BiggestMistakes in Social Media Marketing appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, explains the difference between Branding and Positioning, and why businesses and nonprofits need both. The post Branding and Positioning – You Need Both appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, talks about the six marketing objectives businesses and nonprofits must meet in order to achieve a strong and sustainable brand. The post Six Marketing Objectives appeared first on Farris Marketing.

Marketing That Makes a Difference #14 – Succeed Using POV Presentations Marketing is a difficult subject to explain. Most of the concepts are invisible and require an investment of time and money. If you want your marketing plans to be understood and accepted, you need to explain them from the client’s, customer’s or boss’s POV. […] The post Succeed Using POV Presentations appeared first on Farris Marketing.

It’s where innovation and success are found. You have to do things that are difficult and that others will not attempt. The post If you want to win, get in your Discomfort Zone appeared first on Farris Marketing.

Did you know that the Nike, which has $3 billion in annual sales, went at least a decade struggling financially? Employee paychecks bounced and credit cards were rejected. Nike’s slogan is “Just Do It.” But the real secret, according to Nike founder Phil Knight, is that we must “work and study, study and work, as […] The post Nike’s Secret — You Can’t Just Do It appeared first on Farris Marketing.

Farris Fast Hacks are quick tips that help you in marketing and life. In this edition, George Farris, CEO of Farris Marketing, talks about the importance of reading to your marketing, and also introduces the latest book on his shelf, "Shoe Dog" by Nike founder and CEO Phil Knight. The post Farris Fast Hacks #2 – Reading and the Shoe Dog appeared first on Farris Marketing.

Quick tips to help you in marketing and life. In this episode George discusses professional appearance, hard to read website URLs, and misused words. Visit http://www.farrismarketing.com (yes, we broke our own rule here about URLs, because we need the “http” or YouTube won’t make it a link) or call 330-782-8061 for more information on how […] The post Farris Fast Hacks #1 — Why wear a tie? — and more appeared first on Farris Marketing.

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster. Nevertheless, Store B is […] The post What Makes Your Favorite Store Your Favorite? appeared first on Farris Marketing.

Forty to fifty million U.S. households have at least one dog. You can use this to your advantage in your marketing efforts. Here’s how… The post Has Marketing Gone to the Dogs? appeared first on Farris Marketing.

Like ‘em or not, with the explosion in Social Media, online reviews are here to stay. George Farris, President/CEO of Farris Marketing, notes that the positives of online reviews far outweigh the negatives. He also gives tips on how business owners can deal with negative online reviews, while generating more positive ones. The post Online Reviews appeared first on Farris Marketing.

Farris Marketing President/CEO George Farris explains why it’s sometimes OK, and even desirable, to break the rules when it comes to marketing your product or service. The post When It’s Wise to Break The Rules appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel. The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” […] The post Library Marketing Strategy appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris discusses the value of marketing for non-profit organizations with Heidi Daniel, director of The Public Library of Youngstown & Mahoning County The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That […] The post The Value of Marketing for Non-profits appeared first on Farris Marketing.

Do you even HAVE a social media strategy? Most businesses and non-profit organizations do not. George Farris, President/CEO of Farris Marketing, offers tips that will get you prepared and started on a basic social media program that can become a very dynamic marketing tool. For additional “Marketing That Makes A Difference” videos and blog, connect […] The post What Is Your Social Media Strategy? appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris talks about the pluses and minus of being your own spokesperson in your TV commercials. George is joined by Heidi Daniel, Director of The Public Library of Youngstown & Mahoning County. The Library is a long-time Farris Marketing client. Heidi has appeared in many […] The post Being Your Own TV Spokesperson appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, offers steps you can take to prepare for and do well in media interviews. The post Doing Well in Media Interviews appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, offers advice for customer service professionals on how to resolve issues with upset customers. For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Dealing with Upset Customers appeared first on Farris Marketing.

Episode #3 in the Marketing That Makes a Difference Series, George Farris, CEO of Farris Marketing, outlines the five steps your business or non-profit can take to build a strong and sustainable organization. Those five steps are: 1) Investigation – research and immerse 2) Innovation — develop your brand image and positioning 3) Communication – […] The post Build a Strong & Sustainable Organization appeared first on Farris Marketing.

Episode #2 in the Marketing That Makes a Difference series. George Farris, CEO of Farris Marketing, explains the one thing you need to know about marketing. When you embrace marketing as critical to the success of your business or non-profit, it gives you an edge on the competition. You soon realize there is no “one […] The post The One Thing You Need To Know appeared first on Farris Marketing.