Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here. 

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hypeTo watch in-person interviews, subscribe to the Shopify Masters YouTube channel.

 Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.Watch the video interview with Amy on the Shopify Masters YouTube channel.

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.Tune in Thursdays on our YouTube channel or your favorite podcast platform to discover how these trailblazers are realizing their dreams and empowering their communities. Entrepreneurship is for everyone—join us and be inspired by their incredible journeys!

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this intimate interview, he sits down with Shopify Masters to reflect on the past 20 years of entrepreneurship and shares what it takes for new founders to succeed in today's market.

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on Ceremonia and show notes click here. 

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleballSubscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here. 

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes  donates a blanket to a local shelter for every blanket purchased.Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_gFor more on Sackcloth & Ashes and for show notes: https://www.shopify.com/blog/sackcloth-and-ashes-social-impact

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.For more on Elavi and show notes click here.  

Michael Washington revamped LA's outdoor scene with USAL Project. Learn how he built a thriving community through accessible adventures and smart branding.Subscribe to the Shopify Masters YouTube channel for the video version of this episode: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerceSubscribe to the Shopify Masters YouTube channel for video interviews.

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.Watch the full video interview on YouTube HERE. 

Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedbackSubscribe to the Shopify Masters YouTube channel for video episodes.

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-designSubscribe to Shopify Masters on YouTube for video interviews.

Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.Click here to watch the video episode on YouTube. 

NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.For more on NUDESTIX and show notes click here. 

People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.Watch the full video episode on YouTube. For more on Ghost Town Oats and show notes click here. 

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes ChocolatierMichelle Johnson and Ezra Baker, Ghost Town OatsSubscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.