Sinopse
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episódios
-
What Founders Can Learn From Togethxr’s Bet on an Underserved Market
08/05/2025 Duração: 32minTogethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
-
Use Strategic Debt to Grow an 8-Figure Company
06/05/2025 Duração: 28minBala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
-
How to Create and Scale Personalized Shopping Experiences
01/05/2025 Duração: 35minFresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
-
Building a $100 Million Brand, One Bridesmaid Dress at a Time
29/04/2025 Duração: 20minFrom $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
-
The Ethical Sourcing Guide Every Founder Needs
24/04/2025 Duração: 40minTheir Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.For more on Their Jewelry and show notes click here.
-
Lessons From the Manager Behind YouTube’s Biggest Creators
22/04/2025 Duração: 30minOne Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.Watch Zack's full interview on YouTube here.
-
Tips to Reach Profitability Faster
17/04/2025 Duração: 41minIQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here.
-
How a DIYer Created a Global Candle Brand
15/04/2025 Duração: 28minP.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.
-
Experience Explosive Growth Through SEO
10/04/2025 Duração: 34minZero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.For more on Zero Waste Store and show notes click here.
-
Why Every Sephora Store Wants Tower 28 Beauty Products
08/04/2025 Duração: 45minTower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and show notes click here.
-
The Art of Curating Products and Building Community as a Retailer
03/04/2025 Duração: 31minAmanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers. Here's some of her tips for other small retailers.
-
Inside True Classic’s Billion-Dollar Content Marketing Playbook
01/04/2025 Duração: 33minDiscover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.
-
The Recipe for Launching Your Second Product
27/03/2025 Duração: 32minFounders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.
-
Inside the Merch Model That Reduces Waste and Increases Sales
25/03/2025 Duração: 40minSteven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandiseTo see more video interviews, subscribe to the Shopify Masters Youtube channel.
-
Everything You Need to Know About Building Supply Chains
20/03/2025 Duração: 36minDiaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here.
-
Maximize Your Margins as an Ecommerce Founder
18/03/2025 Duração: 34minEcommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping.
-
Break Into an Established Market With These Retail Strategies
13/03/2025 Duração: 31minOriginal Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.For more on Original Duckhead and show notes click here.
-
Creating Media Moments with A PR Expert
11/03/2025 Duração: 34minJessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.
-
Creative Strategies to Fundraise Without Sacrificing Ownership
06/03/2025 Duração: 35minSisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business.For more on Sani and show notes click here.
-
The Business Pivot That Led to More Customers and Happier Suppliers
04/03/2025 Duração: 34minDivy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationshipsSubscribe to the Shopify Masters YouTube channel for video interviews.