Sinopse
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episódios
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Going Facebook Live with New Product Releases
06/08/2018 Duração: 57minIn this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live. Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live
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A Quiz-Powered Approach to Email Marketing
30/07/2018 Duração: 47minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes
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When Upselling Can Actually Hurt Your Sales
23/07/2018 Duração: 46minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers. Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling
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Designing a Subscription Box That's Worth Unboxing Every Month
16/07/2018 Duração: 43minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers. Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box
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How to Sell Guitars by Running Them Over with a Prius
07/07/2018 Duração: 56minIn this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how they used outlandish durability test videos to get millions of views on Facebook, including going golfing and canoeing with their guitars. Show Notes: http://www.shopify.com/blogs/blog/klos-durability-test-videos
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What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?
30/06/2018 Duração: 01h01minIn this episode of Shopify Masters, you’ll learn how an ex-Tesla employee discovered a business idea during a trip to South Korea, quickly launched and then went back to redesign the brand. Show Notes: http://www.shopify.com/blogs/blog/morning-recovery-drink-branding
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Crafting a Stronger Marketing Message by Focusing on Fewer Features
23/06/2018 Duração: 54minJean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers. Show Notes: http://www.shopify.com/blogs/blog/que-bottle-focus-your-messaging
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Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time
17/06/2018 Duração: 54minIn this episode of Shopify Masters, you’ll learn from an entrepreneur that used 3D printing to create prototypes of their products before approaching manufacturers, an approach that greatly sped up their testing and iterating times with their manufacturer. Show Notes: http://www.shopify.com/blogs/blog/bulat-kitchen-3d-printing
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Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
09/06/2018 Duração: 55minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and working with them. Show Notes: http://www.shopify.com/blogs/blog/chassis-youtube-influencers
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Why (And How) You Should Test Before You Invest in a T-Shirt Design
03/06/2018 Duração: 57minIn this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business. Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime. Show Notes: http://www.shopify.com/blogs/blog/sugoi-shirts-testing-process
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From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income
27/05/2018 Duração: 48minIn this episode of Shopify Masters, you’ll learn from Dustin Lee, a designer who pivoted from a freelance business to create passive income through digital products. RetroSupply sells digital assets for graphic designers and illustrators inspired by history. Show Notes: http://www.shopify.com/blogs/blog/retro-supply-passive-income
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The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits
20/05/2018 Duração: 48minIn this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month. Show Notes: http://www.shopify.com/blogs/blog/stealth-angel-product-kits
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A Proven Process for Outsourcing Content as Part of Your SEO Strategy
13/05/2018 Duração: 54minIn this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store from search engines. Show Notes: http://bit.ly/2rCAAgt
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Why This CEO Still Spends Hours Every Day Doing Customer Support
06/05/2018 Duração: 53minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who has grown his company but still does his own customer service, and why he thinks the key to staying successful in his market is to continue to answer every email himself. Show Notes: http://www.shopify.com/blogs/blog/ergo-dox-customer-service
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Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)
29/04/2018 Duração: 52minOn this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation. Show Notes: http://www.shopify.com/blogs/blog/content-planner-instagram-launch
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Crowdfunding on Multiple Platforms: Why You Don't Have to Choose Just One
22/04/2018 Duração: 49minCrowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital. With Kickstarter being the leading platform, however, have you ever wondered what else is out there? On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts. Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere. Show Notes: http://www.shopify.com/blogs/blog/bodyboss-crowdfunding-multiple-platforms
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The Advantages of Embracing the Small in Small Business
15/04/2018 Duração: 58minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation. Show Notes: http://www.shopify.com/blogs/blog/bibliotheca-embracing-small-scale
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Using Customer Profiles as a Filter for Making Better Business Decisions
08/04/2018 Duração: 49minFrom the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry. Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear. Show Notes: http://www.shopify.com/blogs/blog/thousand-customer-profiles
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The Facebook Live Strategy That Helps This Inventor Market to New Moms
01/04/2018 Duração: 52minOn this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years. Show Notes: http://bit.ly/2pUP0rv
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The Case for Selling Your Product Before You Launch a Crowdfunding Campaign
27/03/2018 Duração: 50minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform their Kickstarter campaign and ride the wave of their crowdfunding success.