Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production. Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.

JP Brousseau dropped and broke his fair share of phones. Sick of replacements and repairs, he started Phone Loops and designed finger and wrist straps that give users a secure and comfortable grip on their devices. Despite solving a common problem, having massive media coverage, and being a part of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on how one project management tool helped them to reach millions of sales. Tune in to learn How they appeared on national TV programs, received media coverage, and got to be apart of the Oscars VIP gift bags What questions your Facebook ads consultant should be asking you How to scale a 2,000 influencer marketing program Show Notes: https://www.shopify.com/blog/phone-loops-product-management

With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that doesn't get you out of all the things that can make succeeding in business hard. Chris Gronkowski is a former NFL player who learned the hard way that having a sizeable following is no substitute for a product that truly serves the market. In today's episode of Shopify Masters, you’ll hear about the humbling moment when he realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales. Ice Shaker is the ultimate cup used for every aspect of a healthy lifestyle. Brand new product, you’re on top of the world. But people out there who have never heard of it before aren’t just going to jump on the bandwagon because you think it’s cool, just because they follow you. You really have to build some kind of proof of concept, some reviews, and really start building a brand. Tune in to also l

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy. Chelsea Moore, Jenni Olivero, and Sabena Suri are the co-founders of BOXFOX: pre-curated gift boxes for every milestone, with the option to build a 100% custom gift using their BUILD A BOXFOX platform. Show Notes: www.shopify.com/blog/boxfox-corporate-gifting

When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a toxic company culture. Show Notes: http://www.shopify.com/blog/moonglow-scaling-problems

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars (you read that right) while still making a profit. Justin Burnash is the founder of Prime Driven: a 7-figure business and one stop shop for Toyota car parts. Show Notes: www.shopify.com/blog/prime-driven-car-giveaway

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate. Pete & Pedro is a company that sells premium grooming products to help men become more confident and look their best. Transcript: http://www.shopify.com/blog/pete-pedro-mobile-cro

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials. Show notes: http://www.shopify.com/blog/soaring-heart-differentiation

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, you’ll learn from one founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more. Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants. Show notes: https://www.shopify.com/blog/mugsy-focus

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views. Patrick Adair Designs creates rings made of materials like carbon fiber, titanium, and other rare materials. Tune in to learn How to get your first sales by running Instagram auctions Why content needs to change when you’re building an audience versus creating customers Their exact strategy to creating and promoting a YouTube video to a million views Show notes: https://www.shopify.com/blog/patrick-adair-million-views

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about. Stephen Grear is the founder of Reshoevn8r: premium shoe care products for stylish individuals who like to wear their shoes with confidence. Tune in to learn How to find an Instagram influencer to be your brand ambassador How to re-use your content on different platforms How a brand can create their own YouTube channel Show Notes: www.shopify.com/blog/reshoevn8r-content-marketing

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform. Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments. Tune in to learn What is pillar content and how it can allow you to create content specific for each social media platform How to put on an online festival for your business How focusing on B2B customers can improve your product for all types of customers Show Notes: http://www.shopify.com/blog/kitbash3d-pillar-content

In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify. Danielle Spurge is the founder of The Merriweather Council. Danielle helps entrepreneurial makers leverage their talents to create sustainable craft-based businesses. Tune in to learn Why niching down will actually build your business How to transition from being a hobbyist to a business owner and how much time you need How to create and market a course, even if you don’t think you’re an expert Show Notes: www.shopify.com/blog/merriweather-memberships-courses

In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls. Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs. Tune in to learn How to make sure customers know your core values How to handle disagreements with trolls on social media How to create blog posts that customers actually want **Show Notes:**www.shopify.com/blog/v-dog-controversy-trolls

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer. In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers. Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs. Tune in to learn The power of a unique looking product Why you want to create a video comparing all of your products -When you should focus on releasing new products versus improving existing products Show Notes: http://www.shopify.com/blog/grilla-grills-uniqueness

In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kelly is the founder of Jersey Champs. Jersey Champ is your one-stop shop for one of a kind jerseys that make you stand out from the crowd. Tune in to learn How to grow your Instagram to your first 10,000 followers What makes celebrities like Drake and 2Chainz want to work with you What will getting an Instagram verified badge do for your business Show Notes: http://www.shopify.com/blog/jersey-champ-celebrities

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold. Tune in to learn How they sold 100 shirts before launching their store How to build a community that engages with each other Why the type of content matters depending on which social media platform you’re using Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list

In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of unique nail products designed to bring the nail salon directly into your home. Tune in to learn How to encourage customers to share their photos How to use YouTube to drive traffic to your store How to uncover Instagram influencers before they get huge Show Notes: http://www.shopify.com/blogs/blog/twinkled-t-micro-influencers

In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor Connoisseurs Tune in to learn What to do when you cannot advertise your product on Facebook or Google How to use Reddit & Facebook groups for influencer marketing How to approach your business when the industry transforms from a sub-culture to mainstream Show Notes: http://www.shopify.com/blogs/blog/vango-vapes-marketing

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels. Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing. Tune in to learn: How to find your first 100 customers and what you what you should try to learn from them Why you need to sell your customer’s transformation instead of your product Why it’s so important to get on the phone with customers especially when you have a higher ticket product Show Notes: http://www.shopify.com/blogs/blog/edit-stock-cold-phone-call