More Than A Few Words

Twitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully we have Roundpeg's Lorraine Ball and Sam Von Tobel to help us out. Are you regularly monitoring, interacting, and posting? There are many different ways to find success on Twitter, but it all comes down to having a quality page and getting into a routine. More Than a Few Words is a production of Roundpeg.

Earlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large? It's time to start rethinking the way in which you're posting and interacting on Facebook. Join Vanessa Cabrera and Roundpeg's Lorraine Ball as they discuss how to use Facebook Live to combat the changes to the Facebook algorithm Want to know more?  Check out Vanessa's free resource: 16 Ways to Use Facebook Live  And be sure to check out the video which started it all:   Death to the Facebook Business Page?  More Than a Few Words is a production of Roundpeg.

Branding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking about a rebrand? Join Roundpeg's Lorraine Ball and Cherilyn Juris as they discussed the recent revamp of Roundpeg's brand. Pick up a few tips from the pros to start thinking about before you refresh your style. More Than a Few Words is a production of Roundpeg.  Looking for more branding resources, check out Cherilyn's Rebrand InfoGrahpic

Tune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader. Great leaders aren't born. Sure, some are born with more of an aptitude for socialization, but this doesn't mean they're naturally better off than someone more reserved. Charisma alone doesn't equate to quality leadership skill. Learn what makes a great leader with Lorraine and Randy. Randy Clark is the author of several books on organizational leadership including:  The New Managers Workbook The Manager's Guide to Becoming a Leader More Than a Few Words is a production of Roundpeg.

In today's episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong.   Mistakes are inevitable. Things will go wrong.  Don't wait until the moment a crisis arises - plan a method to address unhappy customers for any mishap, be it big or small. Learn more about what Jennifer did when one of her clients was having a terrible, very bad day.    We first met Jennifer on that very bad day as we interacted with her on twitter as she managed crisis response for one of her clients. We were so impressed we wrote about how she handled the crisis, keeping her customer's customers informed and engaged in this blog. More Than a Few Words is a production of Roundpeg.

There is an old expression, that you can't put lipsitck on a pig.  Basically there are some things which are too ugly to fix with a little makeup.  Talking with Sara Mannix of Mannix Marketing, Lorraine discovered the same is true for websites. Sometimes what a customer wants to is drive traffic to their website and that won't be very effective if the website itself isn't state of the art. Lorraine and Sara talk about the good, bad and ugly of getting to the 'why' of your brand. More Than a Few Words is a production of Roundpeg.

In the second of a two-part series, Lorraine and her guest Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin.  If you are ready to ramp up your LinkedIn profile, this program is for  you.  More Than a Few Words is a production of Roundpeg.

Do you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone. Everyone needs somebody to lean on. Are you that person? Join Roundpeg's Lorraine Ball and Your Social Butterfly's Ellen McDowell as they discuss the One Philosophy, a book by Nancy Matthews. You can find their original session here.  More Than a Few Words is a production of Roundpeg.

No matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their inbox.  This is an excerpt from a longer presentation on subject lines.  You can view the entire video here. 

Looking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of  CC Marketing and Communications. More Than a Few Words is a production of Roundpeg, a digital agency focused on helping business owners use digital marketing tools to grow. 

Every year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising. This week we share some of our findings in this podcast. And if you would like the entire report you can find it at  https://roundpeg.biz/2017/06/internet-marketing-report/

Join Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook. If you are not aware, on Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content from friends and family members and less from publishers and businesses. We can expect Facebook to almost completely stop showing posts from brands, news outlets, and businesses.  It will be painful but you do have options. Essentially, in order for your content to be seen by your fans, you will need to be more human, more responsive, more interactive, and engaging. And yes, you will need to advertise. More Than a Few Words is a production of Roundpeg.

The questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important? Join Roundpeg's Lorraine Ball and Sam Von Tobel as they discuss the basics of blogging.  The Blogging Guide mentioned in the podcast can be found here. More than a Few Words is a production of Roundpeg.

Customers are likely to believe what other people say about your business.  That's why reviews are so important.  In today's podcast, Lorraine chats with Bryan Caplan of BJC Branding about how to collect reviews and what to do when you get them.  Learn more about BJC branding and their new review monitoring tool.  MTFW is a production of Roundpeg, and social media agency. 

You wouldn't get in your car and drive without a map, if you didn't know where you were going, so why do you think you can drive your business without one? 

For more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video.  With cameras in everyone's pocket,  it has never been easier to create a video to market your product. This week we explore some of the trends on how and why you need to be thinking about video.  We also talked about a new tool, Promo by Slidely, which will make it easier than ever to create professional looking short videos.    More than a Few Words is  produced by Roundpeg, an Indianapolis Social Media Firm

Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO strategy that includes:  Research - Think like your prospective customers, then check your assumptions using the Google keyword planning too.   Relevance - Use your keywords in all parts of your website to increase its relevance.  That includes in titles, subtitles, urls, and meta descriptions.  Realistic Goals - In a crowded marketplace, it may not be realistic for you to try to dominate broad terms. Narrowing your focus and concentrating on niche keywords may help you drive more traffic in the long run.  Revenue, not Rankings - At the end of the day, winning search and driving traffic is only half the battle, you must be ready to convert visitors to prospects when they arrive at your site. Want to learn more about this topic? Check out the full-length webinar   

It doesn't matter how good your email newsletter is, if you don't have enough people to send it to you won't have a chance to share your information.   In today's program, Lorraine shares an excerpt from a longer presentation on how to grow your email list.  Find more email resources from Roundpeg, an Indianapolis email marketing firm. 

Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies. We talked about what they are - Supportive, but not necessarily a white knight  Why women need them - Because there are still too few women in leadership positions What is in it for men - Being a male ally has benefits for everyone involved.  Julie is the author of the book  ONE: How Men And Women Partner For Gender Equality! and the founder of Pivot Point an organization devoted to developing leaders.     

These days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula.  After a while, every company looks the same.  One way to stand out in the timeline, particularly on Twitter is to create a hashtag and use it consistently. At Roundpeg we selected #OHatThePeg as a way of infusing a bit of fun and personality into our timeline. As we share funny snippets of conversations heard around the office it is like letting the world eavesdrop on us. This week, Lydia and Lorraine talk about some of their favorite tweets along with a few tips for starting a hashtag of your own. More than a Few Words is a production of Roundpeg, a social media firm in Indianapolis.