More Than A Few Words

One to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more productive, with one to many marketing. About Anna Anna is the founder of The Holistic Business Hub,  a boutique venue that supports and empowers business people to bring their vision to life. By providing a successful space where people run demonstrations, workshops and events. Our clients rapidly grow their exposure through our comprehensive business training, access to our community network, business resources and tools. By empowering business people to communicate their message effectively they deliver value to their clients and other stakeholders.

Looking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item. About Dean  Our guest, Fuel Merchandise Group founder, Dean Kapsalis, has been in the marketing industry for 20 plus years. A Hoosier native and IU alum, Dean’s passion for education and athletics led to a valuable college experience as a 4 year student-athlete. Lessons learned in the classroom and on the field provided the foundation for an accomplished business career. The values of building great team relationships, performing at a high standard of excellence and working with others to reach a common goal, are the same values Dean brings to every facet of FMG. Today, Dean’s passion is focused on leading FMG’s journey to empowering employees, delivering value to its customers and making a positive impact in the community.  To Dean, Fuel is more than a business that just makes branded products. Fuel is a vehicle to help customers bring success to their missions and

Are you constantly comparing yourself to other people to see how you measure up or are you proudly different? This week our guest David Di Giorgio thinks that perhaps cases you're suffering from "Comparanoia" What is Comparanoia? Is that excessive and even obsessive desire to be like other people, or unlike anybody else. Some people will say no. I don't have a comparison problem. I don't compare myself to anybody and what's interesting is when you try to be unique or unlike anybody else you isolate yourself.  About Davide Davide Di Giorgio is the number one international best-selling author of “Being UNapologetic”, a keynote and TEDx speaker, comparanoia™ expert, and a speaking and confidence consultant for influencers and celebrities. He is a writer for The Good Men Project, Thought Catalog, Thrive Global, and Success Profiles Magazine. His philanthropic endeavor, Project Being UNapologetic dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performin

Everyone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytelling as part of your business communication. About Alex Alexandra Rufatto Perry is the owner and CEO of Practically Speaking, LLC, which helps executives and their leadership teams develop the communication skills necessary to command rooms and deliver captivating messages. Alex is a highly-acclaimed TEDx  speaker, facilitator, and mentor, using strategies she learned in nearly two decades of studying powerful communication in workplace settings. She is a nationally certified Speech Language Pathologist, has a background in adult neurology and emotional intelligence and is an EQI 2.0 certified administrator. Most importantly, Alex blends her scientific approach to executive presence and public speaking with her love of storytelling, laughter, and humor into her professional development work with individual clients and corporate teams alike.

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.   About Bill Caskey Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market. Bill proves that by abandoning the worn out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Bill helps clients do just that. He has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals. He’s the author of Same Game New Rules used by hundreds of sales teams (and several other titles); creator of The 2X Group, a mastermind learning program for high sales achiever

Our guest, Jaime Slutzky is passionate about technology.  Since 2011 she's been helping businesses run more efficiently so their owners can spend more time in their zone of genius and follow their business dreams.  We got a chance t talk about how to select new technology that will be the best fit for your business. Jamie is the host of the Tech of Business Podcast. 

Mel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses. And while that may sound a bit lofty, she is well on her way, with Indiana  Originals and organization that helps local Indiana businesses connect with resources and customers.  Mel talked with Lorraine about how it works, and why it works on this week's episode of More than a Few Words.  Mel McMahon StoneCo-Founder Mel McMahon Stone is an entrepreneur, radio and television personality, and local business activist. Mel is a board member of the Indiana Chapter of the TEARS Foundation, the Better Business Bureau of Central Indiana, and her high school alumnae association. She is currently heard on 93.1 WIBC and appears on WISH-TV8’s Indy Style and LifeStyle Indy on WFYI Channel 20. She also acts as a consultant to several nonprofits and local small businesses and is a proud member of the 2013 IBJ Forty under 40 class. The Chief Ev

This week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women.  We talk about the challenges of expandin the brand from podcast to Facebook group and even live events.    More than a Few Words is part of the Digital Toolbox by Roundpeg. 

According to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion. Liana Allison is the Australian-based founder of The Institute of Empathic Leadership. She is an  international award-winning Empathic Leadership Coach, Business Woman, Spiritual Healer, Intuitive and an Empowered Empath.  Trained in a number of modalities that allowed her  to pioneer a new empowered way to deal with emotions in business and in life. Learn more   

In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.   Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area. My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.

Burnout has been recognized as a legitimate medical issue. This week my guest, Dr. Ganz Ferrance shares his Me Method, as a way to reduce the chance that you will suffer from burnout. From busy moms to business owners, these tips are good for your health.  Dr. Ganz Ferrance is an award-wining Psychologist, author, and former Vice-President of the Psychologist’s Association of Alberta. He has been a monthly contributor on CTV News for over 10 years and and has been featured nationally on Good Morning Canada. “Dr.Ganz” also regularly appears on CBC radio and has been a consistent “Health and Lifestyle” expert on Alberta PrimeTime (CTV2) for the past 4 years. Obtaining his Ph.D. from the Andrews University in Michigan, Dr. Ganz has been helping individuals, couples, families and organizations reduce their stress, improve their relationships and enjoy more success for over 20 years. He gets a kick out of seeing people be their best and gives his information in a straight-forward, down-to-earth, no-nonsense way. D

What do you say when someone casually asks "What do you do? "   Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.  In today's conversation he talks about the message, the messenger and the habits you need to build to deliver that message consistently . 

Consistency may seem boring, but according to this week's guest Barbara Stuhlemmer of Blitz Business Success creating consistent messages and processes is actually the key to business success.   

This week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default.  Taking control of your daily activities starts with a long term vision - where do you want to be in ten years.  Once you have the vision, you can begin to think about what you can do this week to move closer to that goal.  And on  a daily basis, defining what is the most important thing for you to do today.  

It is hard to believe that this is the 400th episode of More than a Few Words.  That is a lot of conversations.  Over the years, we have had some terrific guests, some serious and some silly conversations. I thought it would be fun to go back and listen to some of my favorites from our early years.   In this episode, i have clips from four early conversations. If you are intrigued you can listen to the entire episode by clicking the link below.  Alison Carter - Position Statements - Why should I buy from you.  Jay Mattingly - Ninja Turtles and Disc Profiles.  Matt Nettleton - Finding Your ideal Client Jarred Juett - Staying one Step Ahead of the Content Onslaught.

No matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprint explains how even novice managers can be more effective leaders. 

Joel Russell, founder of eImagine has built company by creating a culture that makes people want to come to work.

Our friend, Javed S. Khan is back with part two of his conversation about LinkedIn. Today he share's some little known tips to help business owners get the most from the professional online community.     Javed is the owner of Empression - A Marketing Services Company

Buying a franchise can be a great way to become a business owner. But be sure you look before you leap! This week, our guest Stephanie Ewing talks about her process from preliminary investigation to final purchase of a Yoga studio franchise. Be sure to become a founding member of the Fishers Honor Yoga Studio     

Stress is a part of the package when you start a small business. Dr Pete, stress relief expert and author of the book Lighten Your Day, says it doesn’t have to be.  In this conversation with Lorraine he shares tips and tricks you can add to your daily routine to lower your stress level today.