Growth Everywhere | Entrepreneurial Stories | Business Lessons

Hi everyone, on today's show we have my friend Edwin Choi, VP of Marketing at Mobovida, a progressive vertically integrated online retailer of mobile accessories. In today’s episode we’ll be talking about how Edwin and his team make use of the data they've been gathering to develop products that really speak to their core audience, like their top selling product, the “Mobovida Wallet Case.” We also chat about Mobovida's 62% YoY growth rate, their two favorite marketing channels, and how their annual revenue manages to hit $10M in such a competitive space. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hello everybody, today we have Yahya Mokhtarzada, co-founder of Truebill, a software service that helps us find, track, and cancel our paid subscriptions. In today’s interview, we’ll be talking about how Truebill got 10,000 signups without paying customer acquisition costs, why subscription commerce is replacing traditional commerce, and how Yahya saw a pain point in managing the-ever increasing amount of subscription services that people have and developed a product to fix that pain point. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone, today's interview is with David Cancel, the CEO of Drift, which is a tool that provides the easiest way to grow your customers with live chat right on your site. David is a 5x founder and has helped grow such companies as Performable, Ghostery, Lookery, and Compete. He is also the co-host of the Seeking Wisdom podcast. In today's interview, we'll be talking about how David has been able to start five companies, including Drift, how his obsession helps businesses communicate better with their customers, and why the default that he takes is that he's wrong about everything. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hello everyone, today's guest is Dave Nevogt, co-founder of Hubstaff, a timekeeping SaaS that tracks time, progress, and projects for freelancers and virtual staff. Today we'll be talking about how Dave got his start with an e-commerce golf business, how his personal needs and pain points translated into the creation of Hubstaff, and how hard it is keeping track of a virtual team and what everyone is working on. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hello everyone, today we have Harry Campbell, creator of The Rideshare Guy blog, an authoritative resource drawn from his own experience to help other drivers. In today’s interview we’ll be talking about how Harry helps rideshare drivers with everything from getting started, to insurance and taxes, to maximizing profits, as well as how he earns $10,000 per month on driver referrals alone and the secret behind his content strategy that brings in $20,000 a month. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone, today we have Bobby Edwards, CEO of Squatty Potty, the toilet stool that helps you poop better. In today’s interview we’ll be talking about how they sold about $1M in Squatty Potties in the first year (and have grown about 200% a year), how a pooping unicorn video that got 30M shares in 5 days took the company to the next level, and how they converted people into Squatty Potty believers—and customers—on organic web traffic alone. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone, today we have Lloyed Lobo, head of growth at Speakeasy, a tool that provides superior conference calling, screen sharing, and collaboration to close more business, faster, as well as the co-founder of Traction Conference. In today's interview we'll be talking about how Lloyed Lobo got—and kept—10,000 users in Speakeasy’s beta launch, why the conference calling business is inherently viral, and how startups in particular need to focus on one channel first rather than going after 6 or 7 at once. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone! Today’s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc. In today’s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone! Today’s interview is with Sameer Dholakia, CEO of SendGrid, a marketing and transactional email service that helps companies do a better job of delivering their e-mails. Today we’ll be talking about tech debt and why it’s a good thing, the power of e-mail marketing (they send out 22 billion e-mails on behalf of their customers every month), and their 30-90 day sales cycle. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three. Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip. Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do). Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon. In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing. Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers. Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone, today’s interview is with Scott Burns, CEO of GovDelivery, a digital communications platform exclusively for governments, serving over 1,000 public sector organizations around the world. Today we’re talking about the need for government agencies to connect with the public and how GovDelivery manages to do that, the difference between marketing to public companies versus government agencies, and their unique approach to user acquisition. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader. Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office! Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get

Hi everyone, today's interview is with Brad Martineau, Cofounder of SixthDivision, a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. Today we're talking about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself. In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a simple change in the software features was the key to finally growing the business, and how acquiring just one marketing skill at a time is the path to success. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twi

Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world. Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface. They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu