Growth Everywhere | Entrepreneurial Stories | Business Lessons

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] Why America is still very divided based on vote counts. [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections. [02:49] COVID and examples of Trump’s messaging that polarizes people. [03:55] Competing messages between media organizations and Trump. [04:17] How powerful social media is for spreading polarizing messaging. [05:05] Curating the information we receive and being aware of its influence.   Resources From The Interview:   Naval Ravikant on Twitter

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:56] Eric's goals right now with the book and the 12 week period he has laid out. [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences.  [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. [04:14] Leveling up within your own business, and then beyond! [04:46] Using Mixmax to evaluate what is workin

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Why Eric is aspiring to influencer marketing! [01:45] How Eric has been finding gamers using Twitter and email.  [02:26] The messaging used to connect and collaborate with influencers. [02:57] The costs involved in this kind of marketing. [03:43] The value that you can get for your money in the influencer space. [04:03] Testing different influences and finding the best route before going all-in. [04:54] How to support Eric and his new book!   Resources From The Interview:   Followerwonk Mix

Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy shou

As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself!  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] When the book was started and the time it has taken to write it. [01:22] The reason that Eric decided to write and publish Leveling Up.  [02:35] Servicing the huge gaming community across the world! [03:23] The idea of the 'power-up', and relating it to the conversation around habits. [03:41] The main goal for the book: Refining the messaging and helping people.   Resources From The Interview:   World of Warcraft EverQuest Street Fighter Ato

In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] The benefits of doing a post-mortem after you complete a project. [01:10] What prompted Eric to start a training program when the pandemic hit.  [01:50] How the campaign for the program was received. [02:15] The problem Eric faced by not having a sales team for the program. [02:50] Some of the things that went really well for Eric. [03:50] Lessons learned from the failure of the training course.  [05:27] If you don’t have passion for your product, don’t pursue it.   Resources From The Interview:   Traction Leveling Up   Leave Some Feedback:   What should I

In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] What Eric means by “the business of free content”. [00:50] Fortnite’s business model, giving away free content, and why this is so effective.  [02:14] If possible, try to prolong giving away free content as long as you can. [03:02] How MrBeast has leveraged the free content model successfully. [04:10] Eric’s approach to monetizing Leveling Up and Marketing School. [05:12] Deferring gratification will put you in a better spot than most.    Resources From The Interview:   Mr Beast MrBeast on Twitter MrBeast on YouTube Fortnite Tim Sweeney Joe Rogan Bill Belichick Leveling Up   Leave Some Feedback:   What should I tal

In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there.  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:29] The comparison trap that many entrepreneurs tend to fall into. [01:27] Avoid comparing yourself with someone who has been in business for longer than you.  [01:40] The magic number of years it takes to really see success and gain traction. [03:08] Experience compounds in the same way interest does, so be patient! [03:53] What Eric has learned from trying to achieve things too quickly. [04:59] There is no such thing as quick success, despite how it may appear.  [05:39] Pre-order Eric’s book from your favorite bookseller.   Resources

Welcome to Growth Bites, a shorter format of Leveling Up, where Eric provides daily insights to help you step up your game. In this episode, we talk about why copywriters are the best hire you can make, the contributions they make to your business, and where to find the best ones in the business. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:52] Why Eric believes the best hire you can make is a copywriter. [01:18] Hear about some of the skills that copywriters have.  [02:11] Eric’s positive experience of working with copywriters. [03:25] Some of the best copywriting books out there, according to Eric. [03:53] Words are what help products to sell. [04:25] Advice for those looking to find the best copywriters out there.  [05:30] How to get your hands on the first chapter of Eric’s upcoming book.   Resources From The Interview:   Marketing School Podcast Agora Financial  

Email productivity ranks highly on the list of desirable outcomes for business owners, and today we have Rahul Vohra on the show, the brains behind the fastest email experience available, Superhuman! Rahul explains the philosophy behind the company and why the product has created its own buzz, more than anything. We get into some of the early periods of their story and the work that Rahul did before founding Superhuman too. Rahul does a great job sharing some of the secret sauce that has gone into the success he and his company have experienced, giving a detailed rundown of their marketing funnel and the important conversations he had with customers early on. We touch on the power of word of mouth, gaining the attention of the right investors, and how a history in game design has informed the way that Rahul thinks about email. Their tool is such a great example of finding a need in the market and servicing it with almost pinpoint accuracy, and the way that Rahul and his team have gone about this is truly insp

Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-centered and focuses on their needs and wants, so you should consider content that educates or helps them through a certain process – that’s why good DIY videos get so many views! In this episode, Melanie talks about her background working for large media brands, why she decided to go on her own to pursue entrepreneurship, and the different ways they teach brands about content marketing. She dishes out some tips for finding inspiration and creating captivating brand stories and how they help people to get past their limit

Today we have Timothy Sykes on the show! Tim is the CEO of TLC Media, which is an educational community that allows members to interact with the best traders online. Their philosophy is one of transparency and so the experts on the platform, including Tim, show all their wins and losses. Our guest is also the co-founder of Karmagawa, which is a social charity, dedicated to improving living conditions and the environment around the world. Tim currently funnels all of his stock trading profits into this cause and one of his main goals is to inspire and help others to give more! Tim tells us about his approach to the aspects of his life, from being real and leading by example, to differentiating yourself in a market. We also get into some thoughts on going viral and Tim's attitude of experimentation for his wide-ranging ventures. He explains his commitment to playing to his strengths and outsourcing the rest, before we discuss a long term attitude towards success and putting impact over profits. Tim urges listen

Joining us on Leveling Up today is the CEO of kovai.com, Saravana Kumar! Kovai is an enterprise software company, and we get to hear from our guest about their past, present, and exciting future! Saravana is an amazing person and an excellent entrepreneur, who has a number of balls in the air. Apart from his main work at Kovai he is also dedicated to helping the community and spreading skills and wealth to people beyond himself! We talk about establishing a community in a niche market, something that Kovai has done so well in the last few years before we get into their customer acquisition strategies and how they make money. Saravana also unpacks important moments in the company's evolution, such as the move to India from the UK that was made in aid of scaling. We finish off this great chat with our usual questions, with Saravana sharing his favorite business book and tools, and how these have helped him up his game. So for all of this and a whole lot more, make sure to tune in with us today! TIME-STAMPED SH

Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 78 days and has achieved remarkable growth amid the pandemic and the economic crisis facing many other companies. Erik shares how their technological advancements have allowed their customers to achieve unusual results, explaining that regular mail is often better received than email and, since it has been proven that the coronavirus cannot live on mail pieces, it has remained a trusted form of communications between businesses and their customers. Postal.io works on a subscription basis that caters to a range of customer needs, from the most basic $19/mo package to a comprehensive one for teams of plus-minus a thousa

In this episode, we have Pete Lamson, the CEO of JazzHR, an SMB-focused recruiting software/applicant tracking system company designed to streamline the hiring process. Unlike most of their competitors who are focused on the mid- and enterprise market, JazzHR serves small businesses of anything between 50 and 500 employees, offering a solid product that they continue to improve as well as delivering industry-leading customer support. Pete discusses why customer retention is such a high priority for them and how, during the height of the COVID pandemic, they remained laser-focused on getting results for their customers and investors. As part of their customer experience strategy, they offer free onboarding services that allow their customers to get comfortable and confident with their software so that they can get the most out of it – just one of their many strategies for offering top-class customer support. Switching the topic to his role as CEO, Pete discusses his recruitment by JazzHR four years ago and how

In almost all situations, the more personalized the piece, the more you will have to pay, and the waiting time for made-to-order is months, but it doesn’t have to be that way. Today’s guest is Christiane Lemieux, Founder and CEO of The Inside, an online furniture store that provides custom made, on-demand furniture that remains exclusive by utilizing technology. Christiane is a creative tech entrepreneur, and today we talk to her about what this means while exploring her journey launching Dwell Studio, The Inside, and what is in store for the world from her new company, Lemieux Et Cie. Christiane gets into the business models of her different companies, how she bridged technology with creativity at different stages of her career, and her strategy and vision for the launch of Lemieux Et Cie. She weighs in on the innovations the technology-powered, furniture on-demand model at The Inside brings to the world of made-to-order e-commerce. Christiane shares about how she is taking her products a tier higher with Le

Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. This is part 3 of the series! When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided it was time to make a change. These are the lessons that helped me turn my business around and if you put them into action they can help you too!