Growth Everywhere | Entrepreneurial Stories | Business Lessons

Today we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.  [00:35] Don’t think that having your offer on your website is enough—get on the phone.  [01:05] A higher price means more flexibility and more margin for mistakes. [01:25] Retarget people who have hit your page or have shown interest.  [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.   [02:17] The benefits of hosting a webinar and the best platforms to use.  [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.  [03:05] Ensure that your price points are above $1000. [0

2020 is full of unpredictability. This is a long term strategy that is almost guaranteed to build growth, if you can implement it.  Product Led Growth has worked extremely well for companies like HubSpot. How can you apply it in your own business? Learn more about your ad choices. Visit megaphone.fm/adchoices

Not enough people in the SaaS world are customer-obsessed, but Derek O’Carroll, CEO of Brightpearl is changing that, and he joins us today to dive into how. Brightpearl is a scalable retail operations platform designed specifically for high growth multi-channel retailers wishing to automate and integrate their e-commerce and accounting operations. Derek got into startups in the 90s and while Senior Vice President of Global Field Sales and Marketing for Norton under Symantec he was responsible for $1.7 billion in global revenue. Today, Derek talks about leaving Symantec to join Brightpearl after looking for an area in the market that was undergoing disruption with a good product but challenges on product/market fit. He gets into what exactly Brightpearl does, how they make money, their deal client types, and their amazing growth metrics since he joined the team. After that, we turn our attention to how Derek manages teams with a focus on communication and the benefits of this approach, before zooming further i

Everbowl is a superfood brand, headed up by their inspiring founder and CEO, Jeff Fenster. Jeff joins us on Leveling Up today to talk about his amazing business and the impressive growth it is experienced in its young life. Jeff unpacks the idea of relationship capital, a concept that has made a huge impact on his success and how he goes about his work. We hear from him about his formative years and how his original plan to be a sports agent did not pan out in the way he initially imagined. Now Jeff aims to help everyone be their best selves through eating and moving the way that we are meant to. This means better, healthier practices throughout the day and that is where his amazing acai bowls come into the picture. They are packed with superfoods and all the stuff your diet might be missing to get you to your peak performance. Jeff generously shares some inside information about the company, his eight minute trick to making the most of his time and why he aims to be the dumbest guy in the room! We also touch

We speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy. [00:30] Mental health doesn’t just affect marketing, but your overall effectiveness! [00:45] To be able to recognize a good opportunity, one has to be in the right mind frame! [01:25] Actions and habits that affect your life all start with your mental health. [01:55] The stress of the pandemic and how it encourages getting depressed or overworking. [02:56] Setting boundaries about how many calls to do per day. [03:50] Trying to only fill your calendar with things that produce ROI. [04:07] A tip for comp

We have spoken before about the ways in which writing and publishing a book can help you grow your business and authority. It sits alongside other tactics such as hosting a podcast, starting a blog, or creating a YouTube channel. Our guest today is a great example of the power of publishing! We are so happy to have the best-selling author of six books and CEO of Self-Publishing School, Chandler Bolt join us to talk about how you can put your thoughts and experiences into the form of a book and how this can lead to massive growth and revenue for you and your business! Chandler and his company have helped countless people publish their books and he walks us through exactly what his company does. They do not actually publish works, they help authors through the process, making it that much easier for anyone to become an author! Chandler explains why now is a better time than any for you to be writing and self-publishing that book you have been thinking about and we get into the differences between a traditional

We have a true legend of digital marketing on the show today. Rich Schefren has done a lot in the marketing space, to put it lightly! He is a pioneer of the modern marketing world and has been a mentor to many of the most famous young faces doing interesting things right now. We are so excited to speak to Rich today as he breaks down his experience in this episode that is absolutely brimming with information. Rich packs so much wisdom into each answer, and his decades of expertise become so apparent that you are definitely not going to want to miss this one! We discuss the discovery of the video sales letter, how he got a billion-dollar testimonial and what it means to be resourceful during difficult times. Rich tells us exactly why he loves his iPad so much, what he learned from the old guard of legendary marketers and how he has gone about laying staff off when it was necessary. We discuss pruning your business, building a strong team through profit-sharing, and the definitive moments from his career, so tu

Here are give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban Leave Some Feedback:   What should we talk a

Gary Vaynerchuck has been innovating on different marketing strategies for years. But how does all that translate to tactics you can apply to your own business? In this bonus episode, we learn 7 things that Gary Vee does exceptionally well and if you take even one of these tactics and apply to your own business you can see incredible results! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are very excited to bring you a conversation with the originator of the Ask Method, Ryan Levesque! Through his company bucket.io, Ryan provides businesses with the powerful weapon of the quiz funnel and he is here to explain exactly how this works. Ryan lays out a reminder of how powerful data is and the ways in which quizzes can provide your business with data and leads in a completely unique way. He shares the universal application of this approach and many examples of how his methods have been used to great effect. In our conversation, Ryan dives into some statistics from Bucket, what exactly they are currently offering and who it can most benefit. Ryan explains how using quizzes suits both established brands and new companies looking to build an audience from scratch and we also touch on the future of networking and events in the current pandemic and during its lasting effects. For all this, join us on the Leveling Up podcast today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s

It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of SharpSpring. We chat about the company's base in Florida and why Rick decided to keep the company in his home state instead of one of the other startup hubs in the US. From there, Rick takes us through how SharpSpring approaches customer acquisition and their own marketing before we talk about finding the right type of customers and how he does this. The conversation ends off with the customary questions, with Rick opting to share his favorite business podcast instead of a book! For all this and a whole lot more from some

In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today. They mostly serve small businesses and are up to about 60 million in revenue this year! Their pricing model is competitive but not comparatively cheap, and Joy explains how she pegs this. We talk about the history of the company and the organic growth that Joy has experienced over the last decades. She opens up about her target audience and the ways that have provided her with the biggest opportunities to scale and grow her team. Joy credits a lot of h

Before thinking of building a Amazon or Apple, you have to think of your business as a 'launchpad' first. That's because even if you have a rocket, you can't go to space without a launchpad. We'll talk about the concept and how to do it. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes down to it, SaaS businesses are valued on their ARR, but surprisingly, some still choose to manage the metrics and analytics that come as a byproduct of their order to cash process themselves. What they need is a platform, because having a single source of truth that drives all these metrics can’t be understated. Today’s guest is Tim McCormick, CEO of SaaSOptics, a platform that provides this very service. Specifically, SaaSOptics is a subscription management platform that provides early-stage and growth SaaS businesses with subscription billing, revenue recognition, financial reporting, and robust SaaS analytics. In our conversation with Tim today, we get into his career in tech running SaaS businesses in the security and energy management space, and the multiple exits he has orchestrated. He then dives into what SaaSOptics does and how they run their business to keep seeing such big growth. He gets into how SaasOptics automates the order to cash process, effectively sitting between the CRM and

Tune in to hear some incredible tactics to get your consulting business up off the ground! These strategies will apply for agencies and consultants alike. Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about why community is the ultimate unfair advantage and why now is the best time to build one! Learn more about your ad choices. Visit megaphone.fm/adchoices

HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this initiative had on the company and their progress going forward. We speak about freemium and who it might work for; Kieran believes it is not a surefire way to success for every kind of company and links its usefulness to HubSpot to their product-led model. We also get some great insight into the company and how they approach tasks and challenges and Kieran breaks down their pod method for creating teams. Tune in to get it all! TIME-STAMPED SHOW NOTES: [00:19] Before we jump into today’s interview, pl

Recently, a couple of entrepreneur friends (+ their families) did something genius that I thought I'd share. Everything is negotiable. During times where the economy is practically shut down, you can find deals in almost every sector. Whether it's booking a great AirBnb to get a peaceful getaway or getting discounts on that software you always wanted to try, these tips will help you destress and enjoy the moment. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are only two types of entrepreneurs right now:   The fearful and the excited.   I spoke to over 98 entrepreneurs recently and those are the two buckets that instantly stuck out.   And it makes sense: people are afraid of losing their businesses right now. Think about all the restaurant owners that spent 20+ years putting their blood sweat and tears into the business. Or the store in the shopping mall that has had no choice but to close it doors.   Many of those entrepreneurs are paralyzed by fear right now and aren't sure what to do next.   On the other hand, I spoke to two close friends over the weekend and the mindset is world's apart:   They're genuinely excited.   Why? Because they see the world differently:   Instead of being upset at lost revenues, they're pumped about new opportunities. Instead of being worried about the short term outlook, they know they'll emerge stronger than ever. They take EXTRA good care of their team during this time (even the ones that were let go).   If you can be

Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strategies they use to make this possible. First up though, Russel tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russel found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but al