Growth Everywhere | Entrepreneurial Stories | Business Lessons

The Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audience you can expect to convert into dollars. Tune in today. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] The different services and users of OnlyFans, Substack, and Patreon. [01:18] Examples of other platforms using a subscription model. [01:34] Percentages of listeners that convert to memberships. [02:14] What to offer in a membership and how much money can be made. [04:10] Other ways to leverage an audience you have built. [04:24] Going solo after leveraging platforms you have to give a cut to. Resources Fro

Your Business Will Fail If You Don’t Choose This Correctly   Today we are going to talk about why your business model matters a lot. Different business  models exist and some require a lot more resources compared to the revenue they generate  than others. Tune in today and learn about which business models offer exponential growth, and  how to switch to a better model once you see a ceiling in the last.   TIME-STAMPED SHOW NOTES:   [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling  Up Podcast!   [00:26] Examples of different business models; retainers, time for dollars, and more.  [01:02] Eric’s plan for how to change Single Grain’s model after he took over. [01:44] Business models that help you make money in your sleep.  [02:31] Why the agency model using a retainer is a bad idea.  [03:05] Scaling up into ever more exponential sources of cash.  [04:18] The importance of having a lucrative business model.   Resources From The Interview:   Naval Ravik

Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they managed to do a pivot from their previous platform, Hubdub, and got funders to stay. We then move onto Flick, learning more about how it works and why there was an impetus to start it. A key piece of success in the space are communities and how sticky they are. Nigel sheds light on some of the difficulties that come with online communities and the importance of creating spaces where people want to hang out. Having founded several companies now, Nigel shares why the only advice applicable to every single startup is to

YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more!   TIME-STAMPED SHOW NOTES:   [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Some big YouTubers and the techniques they use to attract followers. [01:21] For MrBeast, the most important thing is daily ideation. [02:45] Airrack says that the title and the thumbnail are more important than the video. [03:25] The types of metrics that large YouTubers look for.   Resources From The Interview:   MrBeast Airrack Dan Bilzerian Ogilvy   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please le

If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Substack which allows people to make money from paid newsletters. [00:25] Four forms of leverage, and the value that your audience has. [01:50] Building an audience and how to leverage it once you have one. [02:41] How the Leveling Up and Marketing School communities works and how they make money. [03:25] The snowballing effects of providing consistent value to a community. [04:09] Different platforms for leveraging an audience beyond newslette

The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:33] What is a peer group and what are the different forms they take? [01:04] Events, activities and networking — characteristics of different groups. [01:50] What to do when starting out and getting going in a mastermind. [02:41] Prerequisites for joining groups and the different options available.  [03:19] Having fun and relaxing while sharing and networking. Resources From The Interview:     Leveling Up   YPO Entrepreneurs' Organization  Burge

Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The plan that Eric had to move to Puerto Rico at the beginning of November 2020. [01:01] The situation regarding taxation in Puerto Rico right now. [01:29] Safety and lifestyle on the island — attractions to living there. [01:51] The factors that made Eric rethink the decision and ultimately back out.  [03:00] Hurricanes and a lack of infrastructure in Puer

The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] What the funding and acquisition landscape looks like right now. [02:09] The work that had to go into crowdfunding and the platform that was used.  [02:35] Promotion across platforms and audience — making use of your resources. [03:14] Things have changed; you can find money and get funded from anywhere!  [03:48] It is worth considering all the options for financing to find the right one.  Resources From The Interview:     Leveling Up   ClickFlow 

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In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] Combining Facebook ads and King Sumo giveaways! [01:01] The contest we have been running across different platforms and channels. [02:08] The logic around email information and conversion. [03:03] Possible evolutions of this sales funnel and what the future months will look like.  [04:02] How the premise of the book

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models.  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Charli D’Amelio and how many followers she has. [00:49] Almost anybody can get huge on social media these days. [01:14] The ability to move from one platform to another; knowing when to diversify. [02:01] Diversifying as far as making different kinds of content too. [02:11] Working with agencies and knowing when and how to monetize. [03:03] How Charli is leveraging code, capital, labor, and media. [03:20] Hiring

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The current political and economic climate and why this influenced Eric's strategy.  [01:20] What might happen in the coming months with different commodities. [02:01] The case for bitcoin — the strongest cryptocurrency. [02:30] Looking back at the highs and lows of bitcoin over the last decade.  [03:35] A few of the high profile backers of bitcoin currently. [04:03] Practicality and utility; the argument for bitcoin's strengths. [04:57] Some food for thought around cryptocur

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to Hootsuite’s social media trends report. [01:09] Which platforms investors are most excited about. [01:40] How Eric’s usage of the different platforms compares to the findings. [03:19] Using WhatsApp groups for marketing. [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. [05:16] Rankings for social platforms that are effective for reaching business goals. [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From Th

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] MrBeast's sizable following and outlandish video content! [01:01] How trust can disarm defense mechanisms in people. [02:55] Taking a lesson from Gary V and boxing strategy! [03:10] Making sure of your offer, and how you package it.  [03:42] Getting more customers and conversions through trust.   Resources From The Interview:     Leveling Up   MrBeast Gary V   Jab, Jab, Jab, Right Hook      Leave Some Feedback:     What should I talk about next? W

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Who is MrBeast and what does he do on his YouTube channel? [01:20] Demonetization of MrBeast's channel and what this means for his revenue. [01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon. [02:26] The power of reinvesting for growth — how Amazon grew to their current size! [04:00] MrBeast's reinvestment strategy with his content channels.  [05:10] Delaying and compounding — avoiding taxation on profits. [05:52] Taking care of yourself first and then a

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Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree. Learn more about your ad choices. Visit megaphone.fm/adchoices

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] Why America is still very divided based on vote counts. [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections. [02:49] COVID and examples of Trump’s messaging that polarizes people. [03:55] Competing messages between media organizations and Trump. [04:17] How powerful social media is for spreading polarizing messaging. [05:05] Curating the information we receive and being aware of its influence.   Resources From The Interview:   Naval Ravikant on Twitter

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:56] Eric's goals right now with the book and the 12 week period he has laid out. [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences.  [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. [04:14] Leveling up within your own business, and then beyond! [04:46] Using Mixmax to evaluate what is workin

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Why Eric is aspiring to influencer marketing! [01:45] How Eric has been finding gamers using Twitter and email.  [02:26] The messaging used to connect and collaborate with influencers. [02:57] The costs involved in this kind of marketing. [03:43] The value that you can get for your money in the influencer space. [04:03] Testing different influences and finding the best route before going all-in. [04:54] How to support Eric and his new book!   Resources From The Interview:   Followerwonk Mix