Corporate Warrior: High Intensity Training And Hit Business

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. This week, Dr. James Steele discusses his review paper Does Increasing an Athletes’ Strength Improve Sports Performance? A Critical Review with Suggestions to Hel

Thomas Bisson is a personal trainer, weight loss specialist, and the founder of Chigwell Personal Training. With 10+ years of training experience and learning from fitness experts like Dr. Doug McGuff and Mike Mentzer, Tom developed a training method that is fun and efficient in helping clients achieve their goals.      After discovering the principles of Objectivism, Tom turned a failing personal training business into a £16,000 Per Month lifestyle business. In this podcast, Tom shares his personal training journey, Objectivism principles, how to recover from business failure, business automation and leverage, how to preventburnout, and much more.  Learn why it's a great time to start a HIT business Support High Intensity Business For all of the show notes, links and resources - Click Here

Steve Wetzel (steve_wetzel @ villasport.com) is a former NFL strength and conditioning coach for 17 seasons working for the Minnesota Vikings, Washington Redskins and Arizona Cardinals, and since become a very successful personal trainer teaching the principle of HIT to athletes and the general population.  He is a fitness advisor at VillaSport Athletic Club and Spa in Texas, and has been the top fitness producer for all locations from 2013-2019. With 35 years of experience, Steve's unique approach combined with advanced training methods emphasizes injury prevention and results in the improvement of strength levels and body composition.  In this episode, Steve Wetzel tackles personal training fundamentals, how to thrive as a sports coach and a personal trainer, tactics to train clients better, contraindications and solutions, importance of data tracking, and much more.   Build a profitable virtual personal training business For all of the show notes, links and resources - Click Here This episode is brought t

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke HERE. In today’s episode, Luke Carlson shares tactics, principles, and mindset on how to generate a six figure income with a lifestyle business. We also cover topics on marketing, tax management, delegation, systems and processes, and much more. Build your dream lifestyle HIT business For all of the show notes, links and resources - Click Here

Bram Kroeske (bram @ fit20.nl) is the co-founder and Director of Training and Development at fit20.  Bram started his career as a Physical Therapist at the Mossberg Physical Therapy Institute specifically on medical exercise therapy for tissue regeneration. He has a master’s degree in Orthopedic of Manual Therapy at Ola Grimsby Institute exploring scientific therapeutic exercise progressions, nutrition, and diet.    In this week’s episode, Bram shares the fit20 origin story, fit20’s impact on the healthcare system, fit20 training programming, Bram’s skepticisms of HIT and how he became a HIT enthusiast, and much more.  Build a successful HIT business like fit20 when  you join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve e

Kristin Rowell is a former business litigator turned Function Nutritional Therapy Practitioner. She is an IPE Pro Figure bodybuilder, NANBF 2018 Ms. Natural Minnesota, and a 25x marathoner. Kristin runs Energetically Efficient consulting for companies and organizations around the country on different topics about nutrition, lifestyle and wellness. She also does one-on-one nutritional and lifestyle coaching to individuals who are truly interested in and ready for transformational change. Kristin is a long time client of personal training business, Discover Strength. In this podcast, you will begin to understand the mindset of a high-powered busy professional and how she thinks about her investment in personal training.  In this episode, Kristin Rowell shares her Discover Strength experience, how she recovered from a disastrous leg injury, marathon diet tips, key business success factors, and much more. Lawrence will help you get more clients inside HIT Business Membership For all of the show notes, links and r

This is an episode I recorded before the COVID-19 lockdown. This is a feature that I did on Scott Myslinkski’s Carnivore Cast which is a podcast all about the carnivore diet.  In this podcast, I talk about how I got into High Intensity Training, my fitness journey and HIT inspirations, HIT Business Membership, my workout regimen and carnivore diet.  Stay tune until the end for the upcoming projects inside High Intensity Business.   Learn more about High Intensity Training and HIT business when you Join HIT Business Membership. For all of the show notes, links and resources - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke HERE. If you’ve been thinking about starting your own gym or boutique studio, then tune in as Luke Carlson enumerates the 10 reasons why you should start a HIT business today.  Lawrence will help you start your own HIT business inside HIT Business Membership For all of the show notes, links and resources - Click Here

Tim Drummond is a personal trainer, fitness coach, and founder of The Institute Of Fitness Behaviour Change. He is a renowned leader in the Coaching & Personal Development space, known particularly for helping experts in the fitness industry build online coaching businesses.  He first became known as a leader in the fitness industry, establishing himself as a best-selling author, having penned two books, coined ‘Coach To The A-List’, while working with the Hollywood elite. Tim was featured in Hello Magazine, Huffington Post, and The Sunday Times.  In this podcast, Tim Drummond shows you exactly how to change client behaviour, he walks us through the system for a 12-week weight loss transformation, strategies for effective online coaching, coaching models for value assessment, sales persuasion techniques, and much more.  Get help with your HIT business when you join HIT Business Membership For all of the show notes, links and resources - Click Here

Dr. Stuart M. Phillips is an award-winning professor at McMaster University’s Department of Kinesiology, the Director of the Physical Activity Centre of Excellence (PACE) and the McMaster Centre for Nutrition, Exercise, and Health Research, and a Tier 1 Canada Research Chair in Skeletal Muscle Health.  Dr. Phillips is one of the most sought after and well-respected researchers on the impact of nutrition and exercise on muscle and muscle protein turnover. Listen to my previous episodes with Stuart HERE. In this week’s podcast, Stuart Phillips talks about protein requirements, protein intake for optimizing muscle hypertrophy, diet and nutrition, an 80/20 template for maximal muscle gain, and much more.  Access exclusive exercise science reviews inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my A

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. In this episode, James Steele discusses exercise efficacy vs. effectiveness, impact of effectiveness research on HIT and healthcare, effects of isometric exercise

Erik McKay is the owner and coach of No Bull Strength and Performance, founded in January 2010. He helps athletes, students, working professionals, moms and dads improve their strength, nutrition, and mindset. No Bull’s 30-minute intense workout enables people of different ages to achieve their strength and performance goals.  Erik has a bachelor’s and a master’s degree in Physical Education at Central Michigan University. He is a Certified Strength and Conditioning Specialist, Precision Nutrition Level 1 Certified, Head and Neck Training Specialist, among others.    This week Erik McKay shares his troubled past, how he has rebuilt himself and a loving family, how he got into HIT and started No Bull, key principles for neck training, head and neck exercise protocols, and much more.   Lawrence will help you start and grow your HIT studio inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficie

Rahul Bernath is the Sales and Marketing Director for CAR.O.L. Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK’s most valuable consumer brands in marketing and sales. CAR.O.L stands for CARdiovascular Optimization Logic. It is an AI-powered, interactive exercise bike with self-learning algorithms that took four years to program. CAR.O.L automates each HIIT workout and guides you with touchscreen and audio prompts. In this episode, we discuss about consumer behavior trends, new research on cardio workout frequency, CAR.O.L affiliate opportunities, marketing and advertising tactics, and much more.   Interested in adding a CAROL bike to your studio? Check out these podcasts to learn more about how it can benefit your business: 205 – Is the CAR.O.L Bike a Good Fit for your HIT Business? 246 – How to Generate More Revenue with CAR.O.L HIIT Bikes 260 – How to Make $500 USD Per Sale as a CAROL Bike Affiliate Generate more revenue

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Listen to my other podcasts with James HERE In this week’s podcast, Dr. James Fisher talks about his scientific paper The Strength-Endurance Continuum Revisited: A Critical Commentary of the Recommendation of Different Loading Ranges for Different Muscular Adaptations which challenged the repetition-maximum continuum concept, explains Thomas DeLorme’s strength-endurance continuum, why heavy load isn’t the key to hypertrophy, and much more.   Access exclusive exercise science reviews inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I w

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  In this episode, Luke Carlson shares the 3 phases after the shutdown, how to recover your HIT business, strategy for maximizing success, COVID-19 prevention and mitigation plans, marketing, revenue generation, and much more.  Access virtual training and recovery resources inside HIT Business Membership This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Check out my live Q&A with Luke Carlson, Adam Zickerman, Melinda Hughes, and Skyler Tanner on how to adapt your HIT business during the COVID-19 shutdown.   Luke is back on the podcast to talk about Discover Strength’s virtual training, how do you grow virtual training, how do you generate revenue during the shutdown, client communication and marketing strategies, and much more.  Access exclusive virtual training resources inside HIT Business Membership For all of the show notes, links and resources - Click Here

Jeff Tomaszewski (jeff @ maxstrengthfitness.com) is a graduate of Case Western Reserve University with a Bachelors of Arts in Psychology, minor in Sports Medicine, and a master’s degree in Exercise Physiology. He is a NATA certified Athletic Trainer and NCSA certified Strength and Conditioning Specialist.  Jeff formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which became Cleveland’s leading personal training facility. A decade after, he opened a second facility in Willoughby, Ohio, helping as many people as possible live a high quality of life into their golden years.  Access MaxStrength Fitness’ free coronavirus resources HERE.  This week, Jeff and I talk about marketing strategies related to reopening, customer referral marketing, general marketing strategies and best practices, how to attract ideal clients, understanding client needs, and much more.    Get more clients to come back in when you reopen For all of the show notes, links and resources - Click Here

Every year, there is one event I look forward to more than any other: the Resistance Exercise Conference (REC). REC is designed to develop you into the exercise authority. You get to connect with your HIT / evidence-based tribe, learn from scientists, practitioners and operators, and figure out how to make your HIT business more profitable and successful. Register for REC 2020 HERE Unfortunately, due to the COVID-19 pandemic, REC, like many events, had to be postponed. But in true REC style, the team put together an incredible 3-hour interactive webinar. The webinar consisted of fantastic speakers and a Q&A to give timely evidence-based solutions on slow-paced breathing, stress management, and exercise, as well as powerful business strategies to help you prevail. We were so impressed with the webinar that we begged for the audio to publish on the podcast. Get the full show notes here

Eric Feigl (owner of Eric Feigl Personal Training), Jesse Schmidt and Liam Bauer (hosts at Truth Not Trends) join me on the podcast to discuss their virtual personal training program, exercise equipment for home workouts, their tools and technology, and much more. Learn more about personal training, nutrition, and evidence based exercise: Eric Feigl (Fitness Candor Podcast) Jesse Schmidt and Liam Bauer (Truth Not Trends Podcast) Listen to Eric’s first appearance on the podcast HERE about podcasting and virtual training, COVID-19 business recovery, and contingency planning. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.   Backed by Mission 5 Fitness, Cincinnati’s most knowledgeable, professional and respected private training facility, Eric established himself as a go-to fitness professional. He focuses on kinesiology and exercise science as they relate to injury prevention, strength development, fat loss, and performance. Eric is the host of Fitness Candor Podcast interviewing fitness professionals, researchers and fitness entrepreneurs about nutrition and exercise.  In this episode, Eric Feigl talks about his fitness journey, podcasting and virtual training, COVID-19 business recovery plans, business contingency plans, and much more. Let Lawrence help you