Corporate Warrior: High Intensity Training And Hit Business

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios, along with Discover Strength Franchise. In this episode, Luke talks about how to decide on the size of your location, how studio size impacts your business, important things to consider when it comes to studio layout, and much more.  Get effective business strategies to grow your studio For all of the show notes, links and resources - Click Here

Ted Harrison (vitalexercise @ gmail.com) is the owner of Vital Exercise, a private, personal training studio based in Essex. Ted has been a personal trainer for more than 30 years helping people transform their health and physique using HIT-influenced, science-based principles.  In this episode, Ted Harrison talks about Vital Exercise’s training program, ways to measure progress, how to run efficient sessions, tips in finding high-quality referrals, and much more.  Access how-to guides from successful studio owners For all of the show notes, links and resources - Click Here

Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength.  In this episode, I give updates on my training, diet, and body composition. I also share the challenges of fatherhood and running multiple businesses, tips for managing stress, optimizing health and performance, and much more.  Build your dream strength studio business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise, and the Resistance Exercise Conference (REC).  In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to overcome them, content consumption strategies, knowledge implementation, and much more.  Build a successful studio business with HIT Business Membership For all of the show notes, links and resources - Click Here

(Listen to Part 1 and Part 2). In this episode, I'll give you updates on our personal training business, Optima Strength, the different obstacles we've faced and have overcome, business decision-making, progress we’ve made, and much more. Grow your strength training studio For all of the show notes, links and resources - Click Here

Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength, a strength training studio in Galway, Ireland, that provides clients with 1-on-1 strength training for 30-minutes, once or twice a week.  In this episode, I’ll share with you the tactics I’ve learned from experts on the podcast and inside HIT Business Membership and years of experience in high-level sales. We discuss networking and lead generation, creating an effective sales process, practical tips on retaining clients, and much more.  Drive more leads into your strength studio For all of the show notes, links and resources - Click Here  

Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC). In this episode, we discuss the ‘letting go of the vine’ analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical steps on how to let go of the vine, strategies on building a team, and much more.  Become a successful strength training studio owner For all of the show notes, links and resources - Click Here

Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week. He owns Ultimate Exercise, a personal training facility in Seneca, South Carolina, which provides high intensity training using the “SuperSlow” protocol to help clients achieve their health and body composition goals.  In this episode, Dr Doug McGuff shares insights on training frequency and intensity, workout journaling, recovery techniques, sleep and relaxation, and much more.  Access personal training systems inside HIT Business Membership For all of the show notes, links and resources - Click Here

Jeff Casebolt PhD is the Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems, which creates exercise machines that work in multiple planes to train the body.  In this episode, Jeff Casebolt shares updates regarding Dynavec, benefits of the Gluteator Glute System and how to program workouts, application of the Ankle System, and much more.  Let us help you get the right machines for your strength studio   For all of the show notes, links and resources - Click Here

Niri Patel is an entrepreneur, consultant, and Managing Director of fit20 UK. He is the Executive Director of BNI Yorkshire UK and Co National Director of BNI India, and was awarded as Best New BNI Director (2000) and Best BNI European Director (2001).    In this episode, Niri Patel shares insights about the fit20 business and the fit20 franchise opportunity, the value of networking, powerful marketing and referral strategies, and much more.  Turn your Purpose into a Strength Training Business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina.  Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference.  In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more. Get more clients For all of the show notes, links and resources - Click Here

Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world.  In this episode, Mike Petrella talks about how to educate and explain HIT to clients, specifically how to provide better information, improve messaging, and enhance your communication style to convert more clients, and much more.  Get effective sales and conversion strategies to acquire more clients For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and other areas.   Listen to Part 1-6: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) 320 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 6) In this episode, Dave Smith joins me for Part 7 of our Decision Making

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. Dave has deep interest in high intensity training, psychological skills training, and decision-making processes. Listen to Part 1-5: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) In this episode, Dave Smith joins me for Part 6 of our Decision Making series to continue to show you how to make better decisions in your life and business. He talks about the importance of considering other’s viewpoints, recognizing the role of skill and luck

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.   In this episode, we discuss lumbar biomechanics, ideal range of motion, best ways to utilize the MedX Lumbar Extension, workout tips, training volume during fatherhood, and much more.    Stop feeling frustrated with your strength training studio and start growing your client base For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training.  Listen to Parts 1-4: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) In this episode, Dave Smith joins me for Part 5 of our Decision Making series to show you how to make better decisions in your life and in business. He talks about the various ways to sharpen your decision making processes, profiling and assessment of one’s biases, how to avoid the common pitfalls, and much

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. His interests include high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Part 1-3: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) In this episode, Dave Smith joins me for Part 4 of our Decision Making series to show you how to make better decisions in your life and business. He shares practical applications of luck vs. skill, the hindsight bias, the dangers of forecasting and prediction, ways to maximize success in an unpredictable future, and much more.   Tailored content to grow your strength training studio  For all of the show notes, links and resou

In this episode, I’ll describe how you can use a ‘Bring A Friend Week’ marketing campaign to acquire at least 10 new clients for your high intensity strength training business.  You’ll learn why ‘Bring a Friend Week’ is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more.   Access more proven marketing tactics to grow your high intensity strength training business  For all of the show notes, links and resources - Click Here

Mike Petrella owns and operates STG Power and Strength, an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Michael Perilli (info @ mikeperillipt.ca) is STG’s General Manager and owner/head trainer at Michael Perilli Personal Training. Michael graduated from Mohawk College with a diploma in Health, Wellness and Fitness and is a certified CanfitPro Personal Training Specialist. He is also a multi-sport-athlete and was able to excel in Rugby representing Brock University on the USports Level, and both Team Ontario, and Team Canada on the National Level.  In this episode, Mike Petrella and Michael Perilli present in detail how STG recreated the Colorado Experim

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), thought and decision making process in sports and other areas.  In this episode, Dave joins me for our Part 3 of our Decision Making series, a series that shows how to make better decisions in life and business. Today, we talk about the importance of skill and luck, why skill differential is key in business success, untangling skill and luck in business, applying mental models for lead conversion, and much more.   Listen to Part 1 and Part 2: 232 – Dave Smith PhD – How to make Better Decisions in your Business Part 1 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life – Part 2 Access proven systems