Sinopse
Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White
Episódios
-
TOOL TAKEAWAY BRIGHTON SEO – PODCAST EPISODE #186
22/10/2012 Duração: 13minIn this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO See acast.com/privacy for privacy and opt-out information.
-
QUESTIONS & ANSWERS – PODCAST EPISODE #185
15/10/2012 Duração: 13minIn this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners See acast.com/privacy for privacy and opt-out information.
-
CONTENT MARKETING TOOLS – PODCAST EPISODE #184
08/10/2012 Duração: 15minIn this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing See acast.com/privacy for privacy and opt-out information.
-
MOBILE MARKETING FOR BEGINNERS: THE BIGGEST DIGITAL MARKETING OPPORTUNITY RIGHT NOW? PODCAST EPISODE #180
05/10/2012 Duração: 14minAs you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering See acast.com/privacy for privacy and opt-out information.
-
INCREASING CONVERSIONS – PODCAST EPISODE #183
01/10/2012 Duração: 19minIn this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site See acast.com/privacy for privacy and opt-out information.
-
CONTENT MARKETING – PODCAST EPISODE #182
24/09/2012 Duração: 26minIn this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer. See acast.com/privacy for privacy and opt-out information.
-
EDGERANK REVISITED: INTERVIEW WITH CHAD WITTMAN – PODCAST EPISODE #181
18/09/2012 Duração: 25minIn this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm See acast.com/privacy for privacy and opt-out information.
-
BEGINNERS PERFORMANCE DISPLAY: HOW TO DRAW HOT PROSPECTS BACK TO YOUR SITE – PODCAST EPISODE #179
03/09/2012 Duração: 14minIf there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed. See acast.com/privacy for privacy and opt-out information.
-
PPC FOR BEGINNERS: HOW TO DRIVE INSTANT TRAFFIC USING GOOGLE ADWORDS – PODCAST EPISODE #178
29/08/2012 Duração: 21minWhile SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising. See acast.com/privacy for privacy and opt-out information.
-
BEGINNERS OFFSITE SEO: EFFECTIVE POST-PENGUIN LINK BUILDING STRATEGIES – PODCAST EPISODE #177
27/08/2012 Duração: 19minFollowing on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines. See acast.com/privacy for privacy and opt-out information.
-
BEGINNERS ONSITE SEO: HOW TO GET YOUR SITE NOTICED BY GOOGLE – PODCAST EPISODE #176
22/08/2012 Duração: 26minIn this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO See acast.com/privacy for privacy and opt-out information.
-
DIGITAL B2B MARKETING STRATEGIES: INTERVIEW WITH JOEL HARRISON – PODCAST EPISODE #175
20/08/2012 Duração: 19minIn this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world See acast.com/privacy for privacy and opt-out information.
-
HOW TO PASS THE GOOGLE ANALYTICS IQ TEST: INTERVIEW WITH ERIC FETTMAN – PODCAST EPISODE #174
16/07/2012 Duração: 26minThis episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills! See acast.com/privacy for privacy and opt-out information.
-
SEO FOR BUSINESS USING GOOGLE LOCAL: INTERVIEW WITH DAVID MIHM – PODCAST EPISODE #173
09/07/2012 Duração: 20minWe’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords. See acast.com/privacy for privacy and opt-out information.
-
IT’S (BRAND) ANARCHY! INTERVIEW WITH STEPHEN WADDINGTON – PODCAST EPISODE #172
02/07/2012 Duração: 24minIn this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”. See acast.com/privacy for privacy and opt-out information.
-
COULD YOU BE A SOLOPRENEUR? INTERVIEW WITH ROB WALLING: PODCAST EPISODE #171
25/06/2012 Duração: 21minIn this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more. See acast.com/privacy for privacy and opt-out information.
-
WHAT TO DO WHEN GOOGLE ADWORDS RETURNS NO RESULTS, AND OTHER QUESTIONS: PODCAST EPISODE #170
18/06/2012 Duração: 19minIn this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results. See acast.com/privacy for privacy and opt-out information.
-
MAKING THE MOST OF SEASONAL EVENTS: PODCAST EPISODE #169
11/06/2012 Duração: 12minWith the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy? See acast.com/privacy for privacy and opt-out information.
-
ACTIONABLE INSIGHTS FROM GOOGLE ANALYTICS – PODCAST EPISODE #168
21/05/2012 Duração: 25minIn this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”. See acast.com/privacy for privacy and opt-out information.
-
THE BEST OF BRIGHTONSEO – PODCAST EPISODE #167
14/05/2012 Duração: 14minIn this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO See acast.com/privacy for privacy and opt-out information.