The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.I get lots of questions from podcasters like:Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?How might Facebook ads help me launch my podcast with a bang?Do you direct people to your podcast show notes page for a specific episode using Facebook ads? How often should you run ads for your podcast?Should you do an ad that leads people to an opt in to help build your list?I answer these questions and more on today's episode.One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid TrafficIt's a blast. I love teaching and being able to connect with people through their ear buds.But you know what? It not always easy.You gotta come up with topics, get guests, outl

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.Here are the questions we cover today:How do you track conversions when using Facebook video ads?I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more rec

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.In Today's Episode, You'll Learn:About who LinkedIn ads will work for and how to get the best results from using them.Why getting more granular with your targeting actually lowers your cost.We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talk

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.In Today's Episode, You'll Learn:The elements every highly converting landing page should have.The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.Oli’s recommendation for how to properly optimize a landing page.He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?Landing page designs that he’s liking (and not liking) these days.And a whole lot more...Rick Mulready's Links:Visit Rick's websiteDM

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.That’s how fast things are moving with this stuff.As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.Here's what the updates were about:He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.Today, Keith shares what he learned on the w

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finan

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.That’s a whole lotta video.And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.Gone are the days of scammy offers that aren’t truly enriching people’s lives.Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and gr

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.Jody really knows his stuff as you'll hear today.In Today's Episode, You'll Learn:Overviews of successful sales funnel strategiesWhere to start when building your sales funnel, including where most people get it wrongSpecific types of funnels you might consider using for your businessTypes of email sequences and timing for when to send emailsWhat a highly converting webinar sales funnel looks likeWhat a sales funnel might look like if a webinar doesn’t make sense for your businessThe concept of a liquidation offer and how to use it to pay for your pai

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.Michael’s a Google Certified partner and an expert in local marketing.In Today's Episode, You'll Learn:Why for local small businesses, remarketing is as necessary as having a websiteWhat types of small businesses should be using PPC advertising and remarketingExactly (step-by-step) how small businesses should get started with remarketingWhat elements make up a good remarketing ad banner for small businessesWhat kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)How to get direct help

Today I’m excited to welcome James Schramko to the show.James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes o

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby.For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.Because i liked the book so much, I wa

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.Seven years ago, the business that Ryan’s family owned only had $500 left to survive.So what did Ryan do? Well, what entrepreneurial person would do, of course!He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's w

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.In Today's Episode, You'll Learn:How to use the 80/20 principle to squeeze more out of your paid traffic.How to use 80/20 to figure out where you should be spending your advertising dollars.What 80/20 tells you about where to find your customers.Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.She’s got an inspiring story which you’re going to hear about today.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on