The Top Entrepreneurs In Money, Marketing, Business And Life

Romain Torres is the founder of ArcAds.ai, an AI-powered video ad platform that helps marketers create and scale ad creatives with zero production overhead. In just 20 months, he scaled the company from $5K to over $10M in ARR—completely bootstrapped. In this episode, Romain shares how he validated demand without even having a dashboard, the growth playbook that drove viral traction, and the three channels fueling ArcAds' revenue engine today: paid ads, sales, and influencer marketing. He also dives into usage-based pricing, churn recovery, and what's next for the company.   Notes: Growth Levers Reached $10M ARR in under 2 years From $5K to $64K MRR in 1 month after a viral tweet Paid ads, influencer virality, and enterprise sales are main levers GTM Strategy Started with direct outreach and manual fulfillment Product-led motion with a transition into high-touch enterprise sales Events and conferences (Affiliate World, App Growth Summit) for pipeline Revenue & Pricing Usage-based