Seo Podcast Unknown Secrets Of Internet Marketing

Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.• Rebrand context and why AI integrity matters• Study showing AI overviews citing AI content• Risks of synthetic data and value of human signals• School and workplace guardrails for AI use• Google’s stance on helpful content vs scaled abuse• Penalty patterns, core updates, and indexing lags• Plagiarism trends, fair use thresholds, and QA checks• LLM visibility strategy and entity consolidation• Editorial workflows to detect copy‑paste AI• Actionable playbook for responsible AI adoptionGuest Contact Information: Website: originality.aiLinkedIn: linkedin.com/in/jon-gillhamMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/di