Duct Tape Marketing

Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let’s Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.” Today we discussed: 00:00 Introducing Derek Coburn 00:45 The true history of retirement: Bismarck, FDR, and outdated milestones 03:24 Why 25–30% of retirees are going back to work 04:50 The concept of redefining retirement for personal fulfillment 07:37 Entrepreneurs and the myth of I’ll do it after I exit 08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer 10: