EOFire | Daily chats with Entrepreneurs On Fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. AJ Vaden is the CEO and Co-Founder of the personal brand strategy firm Brand Builders Group, as well as an 8 figure entrepreneur, international speaker and Co-Host of The Influential Personal Brand podcast. Top 3 Value Bombs 1. It is not about what you do. It’s about who you are. Figure out what you want to be known for and then get a plan to get known for that thing. It will grow your business and your life. 2. Personal branding truly is the future of marketing. It’s not a thing of popularity and vanity. It’s a critical and essential part of doing business. 3. Influencer marketing is not about being an influencer. It’s about being trustworthy. Having a personal brand means people are more likely to trust you. It doesn’t matter how many followers or likes you have. D