Creative Warriors

In this episode of The Self-Employed Life, I had the pleasure of speaking with two guests, Milton Pedraza and Erica Wertheim Zohar, co-authors of High Trust Worth: The New Currency of Business is Not Money, It’s Trust. We discuss the power of trust in business and why it is more important now than ever. Drawing from their experience in the luxury market, Milton and Erica break down the five pillars of building high trust and share what it really takes to both earn and keep it. We explore how businesses can stand out by making trust their foundation and how even small gestures can make a lasting impact. This episode is filled with advice for anyone who wants to grow their business with integrity. Erica Wertheim Zohar is a distinguished entrepreneur, consultant, speaker, philanthropist, and journalist with specialized expertise in luxury brands and ultra-high-net-worth individuals (UHNWIs). After founding a successful clothing manufacturing company, she transitioned to consulting, advising leading luxury bran