Arrest All Mimics: The Original Thinking And Creative Innovation Podcast

Did you ever stop to think about how people perceive your brand, shop, artwork or look? For me personally, colour was always a way of conveying a mood, energy or method of instantly drawing a viewer into my artwork. But if I'm honest, I never truly stopped to consider the deeper psychological impact of colour. Whilst reading Malcolm Gladwell's Blink a few years ago, I was intrigued with a case study in the book. It informed me that 7up carried out a taste testing session as part of a rebrand. After adding 15% more yellow to the packaging, they found that the vast majority of subjects reported that the drink tasted more of lemon, when in fact, no change had been made.So after a chance introduction to Justine Fox, a colour psychologist and professional colour consultant, I had to find out more. Justine explains why certain branches of high-street stores failures could be linked to the interior design colour palette, how we perceive and digest the colours in the world around us and why Facebook is blue